The 12 Best Landing Page Builder Softwares for 2021 - Proof Blog (2023)

Traffic and conversion are core to any digital marketer’s job— the two main goals of the job are to drive people to a site and then make sure they take action on-page while they are there.

Only a few years ago, both of these tasks were incredibly difficult. Facebook ads weren’t around to push targeted traffic to a page. And once traffic reached a site, it was difficult to personalize for the experience and convert visitors without coding up a custom page.

Luckily, in 2021, marketers have it a bit easier. There are tons of avenues to drive traffic from and there are plenty of landing page builders to help you quickly set up a landing page.

A landing page remains one of the most effective ways to quickly capture a visitor’s information and put them on the path to purchasing your product or service. With a well-written headline, a captivating offer, and a CTA, you’re on your path to success.

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Maybe you’re like the team at Harry’s and have an idea for a product you want to launch —but you don’t want to spend the time or money to build up a full site. Or let’s say you have a targeted offer that you only want some of your visitors to see. What do you do?

Turn to a landing page builder, of course!

Today, there are dozens of tools at your disposal to quickly launch a well-designed and high-converting landing page. We put together a list of 12 of the best landing page builders to try in 2020. Each software has its unique features — and we’ll cover the pros, cons, and pricing of each option.

The 12 Best Landing Page Builder Softwares

  • Hubspot
  • Leadpages
  • Instapage
  • Clickfunnels
  • Unbounce
  • Wishpond
  • Elementor
  • MailChimp
  • GetResponse
  • Wix
  • KickoffLabs
  • LandingI

1. Hubspot Landing Page Builder

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The scalable solution from the inbound traffic experts

HubSpot is about as reputable of a tool as you can get in the B2B SaaS world. And their landing Page creator is available alongside a host of other tools (forms, email, CTAs, live chat, and blogging) as part of their Marketing Hub package. It’s an all-in-one solution that can help you launch well-designed pages in no-time.

One unique advantage of HubSpot’s landing page builder is that you’re able to tie it into their CRM and take full advantage of Hubspot’s full suite of tools (including personalization). If you’re already using HubSpot or if you’ve thought about turning to their service as a CRM or email marketing solution, their landing page builder could be the icing on the cake.


  • Includes 13 well-designed free templates (plus hundreds more available from Hubspot Marketplace)
  • Mobile-optimized
  • A/B test every element on the page
  • Easy to personalize the page (name, location, industry) using CRM data
  • Directly integrates with Hubspot’s other powerful tools


  • Can get more expensive on higher-tier plans
  • Lacks AMP mobile pages


  • $0 free plan; $50/month for Starter plan; $800/month for Professional plan; $3,200/month for Enterprise Plan
  • Get started free

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2. Leadpages Page Builder

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(Video) 10 Best Landing Page Templates [2021]

The bare-bones option for the cost-conscious marketer

Leadpages has a lot of similarities to Instapage — drag & drop functionality and a keen emphasis on well-designed templates. But a big difference of their landing page builder is that instead of building for a high-ticket Enterprise customer, they choose to focus on creating solutions for Agencies as their high-tier accounts.

In terms of price, Leadpages is one of the cheapest solutions on this list. And if you’re looking to get a page up for quickly and cheaply —this could be a good option for your business. But if you want the functionality that most growth marketers demand (A/B testing, integrations), be forewarned, Leadpages will make you pay for it.


  • Drag and drop functionality
  • 156 templates
  • Mobile-friendly pages
  • Includes conversion rate boosting extras: alert bars and pop-up boxes
  • On-page payments built-in
  • Integrated Facebook ad builder


  • A/B testing, email triggers, and certain integrations are only available on higher-tier plans
  • Lacks Enterprise-grade security and personalization
  • Lower tier support on several plans


3. Instapage Page Builder

The well-designed landing page builder for paid marketers

Instapage is super easy to use —and as the name suggests — you can launch a landing page almost instantly. It’s useful for businesses at all stages from solopreneurs to agencies to enterprise.

From the get-go, it’s clear that design is a key part of Instapage’s success (similar to how Squarespace has dominated the website builder world with clean design tenants at the core of their business).

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On their platform, Instapage provides over 200 customizable templates that can meet a variety of goals — from Lead Generation to Webinar Registrations and App Downloads. Each template is easily customizable, and with their Instablock feature, it’s easy to visually edit a landing page without typing a single line of code. You just drag a block to the desired location and adjust the copy or imagery to your heart’s desire.

Another key benefit of Instapage? They offer a variety of solutions designed for Google ads, Facebook ads, and Retargeting ads. You can quickly tie the landing pages to these points and create custom landing pages to match the ad campaigns you’re running.


  • 200+ customizable templates for a variety of use cases
  • Drag and drop functionality — using Instablocks
  • Launch AMP landing pages right in the platform
  • Pixel perfect design
  • Easy integrations with other platforms


  • Web personalization and AMP only available on Enterprise plans
  • Enterprise plan can be quite expensive


4. Clickfunnels

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The out-of-the-box solution for beginners

(Video) How to Make a Beautiful Landing Page That Converts | 5 Tips for Optimizing Your Website (2022)

ClickFunnels meets a market need that many of the other land page software options on the list simply ignore. They provide an out-of-the-box solution that anyone can set up in a few minutes.

Entrepreneurs in the coaching, information, and lead generation space have been running their funnels with ClickFunnels for years —and they have a playbook for that use case down a T.

If you’re running a later stage business, there are a variety of other landing page builders on this list that might have more of the functionality you desire. But if you’re in the business of selling courses or other online content, or if you wondering how to start a blog business and want to minimize the work on your end, try out Clickfunnels.


  • Provides an out of the box solution for beginners
  • Easy to use
  • Designed for 3 main goals: generating leads, generating sales, and running an online event
  • Includes many types of pre-built funnels —from billing pages to opt-in pages
  • A/B testing included on the platform


  • Less customization than other landing page builder software tools
  • Looks like a ClickFunnels landing page regardless of where it’s installed
  • Fewer features included than Enterprise-grade software


5. Unbounce Paid Builder

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The CRO-focused landing page builder

Unbounce is the solution for marketers that are laser-focused on conversion. This software is all about making sure you “un-bounce” — by guaranteeing that you can quickly and effortlessly deploy landing pages that convert like crazy.

With landing page software, on-page conversion is often an afterthought. But Unbounce makes some key decisions that are focused on quickly helping a user take an action on a page. That includes popups and sticky navbars to add extra opportunities for a visitor to submit an email. And their dynamic text replacement allows for SEM landing pages to be hyper-targeted for a visitor.

Over 15,000 customers including brands such as Vimeo, New Balance, and the New York Times trust Unbounce as their landing page builder — and maybe you should too.


  • Drag and drop functionality (similar to Instapage and others on this list)
  • 125+ AI-powered templates
  • Dynamic text replacement for SEM campaigns
  • Includes popups and sticky bars as part of the plan features
  • AMP-ready mobile pages


  • Redirects and integrations only available on Premium and Enterprise plans
  • Higher learning curve than other options on the list
  • Expensive —especially if you need Enterprise-grade features


6. Wishpond

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The we’ll do it for you landing page builder

Wishpond takes a unique approach to the landing page builder business model — rather than assuming you want to launch pages yourself, they offer two options: Do it yourself or Done for you. The latter plan provides a fully-outsourced model with a team of designers, copywriters, project managers, and marketers that are at your beck and call.

With their landing page builder, Wishpond gives you the ability to launch a variety of landing pages quickly and with ease. Their landing pages are mobile-friendly, launch in minutes, and allow you to integrate custom form fields to collect key information from your visitors.


  • 100+ mobile-friendly landing pages
  • Includes other marketing tools such as popups, contests, and email marketing
  • One click A/B testing
  • Integrates with 300+ other services


  • Not solely a landing page builder, so their product roadmap might prioritize other updates
  • Limited at 1000 leads on lowest-tier plan
  • A/B testing and custom JavaScript not available on all plans


  • $49/month for Starting Out plan; $99/month for Everything You Need plan; $199/month for Rapid Growth plan
  • Get started with a trial

7. Elementor

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The best landing page builder for WordPress sites

33% of the entire Internet runs on WordPress, so Elementor has built a pretty nice business just off of targeting this one market. Over 2 million people trust their landing page builder to launch pixel perfect pages without typing a single line of code.


  • Only landing page builder on the list built exclusively for WordPress sites
  • Drag and drop builder
  • Includes an open source project for developers, which opens a whole host of innovative landing page tools
  • Pricing scales with the number of sites the software is installed on — not features


  • Popup builder, widgets, dynamic content, and theme builder are only available on paid plans
  • Relies on 3rd parties for many add-ons


  • $0 for Free plan; $49/year for Personal plan; $99/year for Business plan; $199/year for Unlimited Plan
  • Get started with a trial

8. MailChimp

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The email marketer’s landing page builder

You might rememberMailChimp as the folks who launched those crazy ads on Serial — Mail Kimp?

And you probably know their industry-leading email software already. What you might not know is that they also offer a landing page builder as part of their suite of software.

While it lacks some of the features of pure landing page software — the price sure is right. As your small business grows or if you want more customization, you’ll end up paying for those features.


  • Drag and drop builder built-in
  • Content from your site auto-populates in your landing page builder
  • Easily tie your landing page to a MailChimp campaign


  • Only able to customize URL with a $99/year add-on
  • Free to get started, but you’re limited on the size of your list
  • Not solely a landing page software


9. GetResponse

The one-stop-shop marketing solution

GetResponse is an all-in-one marketing solution (like Hubspot) — not specifically a landing page software like MailChimp and Wishpond.

This type of software model has its ups and downs. On the positive side, you get multiple tools for the price of one. On the downside, you have to be realistic and know that landing page software won’t necessarily be the primary thing on their product roadmap.

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If you’re looking for an easy to launch solution that has other capabilities than landing pages or if you’re already using their services, GetResponse could be a good choice.


  • Access to 5000+ Shutterstock photos to use on your page
  • Easy to integrate countdown timers to increase conversions
  • A/B testing
  • Comes with a full suite of marketing tools — email marketing, webinars, marketing automation
  • Publish to GetResponse domain or your own


  • Landing page software is not GetResponse’s primary product
  • Gets pricey for Enterprise product
  • Contact-based pricing; Have to upgrade to more expensive plan once you pass 1000 contacts


10. Wix Landing Page Builder

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The website builder’s landing page builder

Wix is an Israeli-based website building platform that has helped more than 125 million people launch a website — so they know a few things about building a page.

Their landing page solutions are designed for limited use cases (Coming Soon, Under Construction, Capture Leads) compared to other software on this list that is designed for growth marketers running paid traffic. It’s also not immediately apparent that the landing page builder is a key product — in fact, their site makes it seem like a natural use case of their website software rather than a key feature. But with a basic package available, it’s worth a look!


  • Includes 30+ templates to choose from
  • Can build many different types of sites — from portfolios to e-commerce sites and beyond
  • Easy to launch like all of Wix’s sites


  • The main function of Wix isn’t as a landing page builder
  • Limited bandwidth and storage on some plans
  • Fewer options than other software on this list


11. Kickoff Labs

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The viral landing page builder

KickoffLabs is designed for marketers that want to go beyond simple landing pages and instead are looking to launch viral marketing contests. Their software allows you to set up a Campaign with a viral loop such as Leaderboards, Bonus Referrals, Coupons, Waitlists, and more!

You can then run that viral Campaign as a Landing Page, Popup, Slide in Bar, or Custom HTML.


  • 45 customizable templates
  • Designed specifically for viral contests
  • Includes widgets that other landing page builder software tools exclude


  • Very specific use case
  • 2000 visitor/month limit on Hobby plan
  • A/B testing, multiple campaigns, custom domains, and integrations are only available on higher tier plans


12. LandingI

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The landing page builder for non-programmers

LandingI is a website landing page builder that can help you quickly deploy a page. They claim to offer “unlimited landing pages, unlimited custom domains, unlimited visitors, unlimited leads, and unlimited users” on all accounts. Over 4000 companies including Paypal, Sony Music, and Callpage use LandingI’s software to power their landing pages.

(Video) How to Create a Landing Page With WordPress


  • 200+ landing page templates
  • Drag and drop functionality
  • Embeddable on your Facebook page
  • Mobile-ready
  • Various other available integrations


  • Pop-ups, Zapier integration, and A/B testing not available on all plans


So, what’s the best landing page builder in 2020?

It depends on your business! We’re a big fan of these 12 options—and at Proof, we’ve used most of these software tools at one point in our history. Today, we’re using both Hubspot and Instapage for our landing pages — but depending on your business, there may be a better landing page builder for your unique business case.

Did we forget something on the list? Leave a comment below.

Disclosure: We sometimes use affiliate links which means that we may earn a commission if you buy something through our links.


What is the highest converting landing page? ›

According to Larry Kim at Wordstream, the average landing page conversion rate is 2.35%, while the top 25% convert at 5.31% or higher. The top 10% are pages with conversion rates of 11.45% or higher. And that's what you need to aim for.

What is the cheapest way to create a landing page? ›

Here are some options for you.
  1. Mailing list provider. If you're using an email marketing provider such as Mailerlite, Mailchimp, ConvertKit or similar, they often include the ability to create landing pages. ...
  2. Digital product delivery services. ...
  3. Hosted landing pages for social media.

Is Wix good for landing pages? ›

Wix makes it easy to create landing pages that drive results. It's a quick and efficient way to produce a landing page for your campaign. Wix offers numerous templates to help you get started with your landing page. They are fully customizable, so you don't need to stick to the original design.

What is the easiest page builder? ›

SeedProd is a powerful page builder that helps you create beautiful websites with ease. It offers a drag and drop interface, pre-built themes, and support for many popular marketing tools. SeedProd is a great choice for those who want an easy-to-use page builder with plenty of features.

What is the fastest page builder? ›

10 Fastest WordPress Page Builders for Agencies to Save Time & Deliver Fast
  • Elementor.
  • SeedProd.
  • WP Page Builder.
  • SiteOrigin.
  • Oxygen Page Builder.
  • Zion.
  • BoldGrid.
  • Visual Composer.
19 Jan 2022

What makes a strong landing page? ›

A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. The landing page headline and subheadings provide a key opportunity to promote the value of your offer.

What are three types of landing pages? ›

The three main types of landing pages are splash pages, squeeze pages, and sales pages. A marketing campaign could use one or multiple types of landing pages, depending on the CTA.

What app can i use to create landing page? ›

RapidWeaver: The best landing page builder overall

The app is ready for mobile devices, compatible with all modern browsers, and even works offline. As for your designs, they come optimized for SEO, and you don't even need to start from scratch — a wide variety of themes and pre-made sites are already available.

Do professional designers use Wix? ›

PRO TIP: No, professional web designers do not use Wix. Wix is a website builder that is not as flexible as other web design platforms like WordPress or Squarespace.

Is there a better website builder than Wix? ›

Our top Wix alternative is Squarespace. It's a powerful website builder overall, and beats Wix for both design and support in our research. Our other top recommendations include GoDaddy, which is the quickest way to build a website, and Weebly, which offers better value for money than Wix by a whopping 47%!

What are the disadvantages of Wix? ›

The disadvantages of Wix
  • Free plan's Wix branding. ...
  • Disadvantages of Wix: No interchangeable templates. ...
  • No free tracking & analytics. ...
  • Hard to migrate data. ...
  • Disadvantages of Wix: Lacking SEO features. ...
  • Disadvantages of Wix: Hidden fees. ...
  • Poor customer support. ...
  • It's limited compared to WordPress.
1 May 2022

Is there a better website builder than WordPress? ›

However if you're looking for the best WordPress alternatives, then we believe that is the best WordPress alternative. HubSpot and Wix are also among the popular WordPress alternatives that some small businesses owners choose for their website builder.

Why Elementor is the best page builder? ›

Elementor is one of the most popular WordPress page builders available on the internet. It's a visual drag and drop editor that enables you to build a website in no time flat. With Elementor, you can find over 80 design elements, including widgets, to generate more traffic and leads.

Is Beaver Builder better than Elementor? ›

Elementor is cheaper but restricts the number of websites you can use it with. Beaver Builder is more expensive but doesn't restrict the number of websites. Different users will find better value depending on your situation so there is no clear winner here.

Is Beaver Builder faster than Elementor? ›

However, in general, Elementor is faster than Beaver Builder. Elementor, on the other hand, is a front-end development platform that is designed to help developers create faster, more efficient websites.

What is the most important part of a landing page? ›

The call-to-action (CTA) is arguably the most important element on your landing page — it's one of many elements that encourage conversion. The CTA button needs to stand out, meaning you should use a color that contrasts with other elements on the page.

How long should a landing page be? ›

How long should a landing page be? There's no right length for sales or landing pages. However, while they should still be at least 300 words (like other standard pages) from an SEO point of view, it's only logical to have much longer landing pages.

What were 3 of the key elements to a landing page? ›

Landing pages are most successful when created with certain essential elements. Clear and compelling copy, concise forms and the perfect call-to-action are three essentials elements that you must consider when creating a landing page for your small business' next marketing campaign.

What a good landing page looks like? ›

It's simple, featuring a logo with a branded image built around it. Effective landing pages are sweet and simple. On this page, the tagline clearly shows what the user will get out of the app, followed by a simple call to action button. A simple landing page clarifies the call to action to potential customers.

What is the difference between landing page and page? ›

As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.

How many sections should a landing page have? ›

That said, there are five core elements that every high-converting landing page must have: A unique selling proposition (USP) A hero image or video. The benefits of your offering.

What is a super landing page? ›

It is simply whatever page someone “lands” on when they arrive on your website, whether it's via a paid ad, social media, or some other source.

How much does a good landing page cost? ›

Designing a landing page costs anywhere from $75 to $3000 or more, with pricing depending on several factors, including who you hire to design the page. Freelance landing page designs can cost $100 – $2000 per project, while agency pricing can range from $1400 to $3200. However, the investment is well worth it.

How much should I pay for a landing page? ›

If you want to hire a digital agency to create a landing page, you will pay for landing page development services from $600 to $3,000. A quality landing page costs $1,000-1,500 in many cases. Creation a strategic landing page can cost about $1,500-2000. A dynamic landing page costs from $2,000 to $5,000.

Are landing pages profitable? ›

Every 1% increase in your conversion rate correlates to a $50,000 increase in profits. Research shows businesses that invest in landing page optimization can boost their conversions by up to 30%. Landing pages that address buyer fears directly can increase conversion rates by up to 80%.

How do you get 1000 views a day on Blogger? ›

How To Get 1000 Visitors To Your New Blog Every Day
  1. Step 1) Create Great Content For Your Blog. The number 1 thing you should focus on to get traffic is, great content. ...
  2. Step 2) Search Engine Optimization. ...
  3. Step 3) Optimize Your Blog Marketing.

Can a blog be a landing page? ›

Yes, you're definitely allowed to do link to your landing page on your blog, especially if it's a sales page. In fact, people often want more information when they finish a blog post, so you're doing them a service by linking to your pages and showing blog visitors how they can get more information.

How do you get 1000 views on Blogger? ›

You want to start attracting readers to your content right away so that you can develop a solid picture of how your blog is performing and resonating.
  1. Getting to 1000 Pageviews Per Month. ...
  2. Consider how frequently you are going to write. ...
  3. Use Backlinks as much as possible. ...
  4. Promote and Repromote.
28 Jun 2021

Can I create a landing page without a website? ›

A landing page can be part of a website, but you also don't need a website to have a landing page. The key difference between the two is the ability to focus your visitors' attention on the action you want them to take.

Can I build my own landing page? ›

Building a good landing page requires resources. It needs planning and a lot of testing. But here's some good news, especially for folks who are just starting out or working on a limited marketing budget: you can make a landing page for free using Canva Websites.

Can I create a landing page on Google? ›

For now, Google doesn't have the option to build landing pages in Google Adwords. That said, they do allow you to create a landing page experience outside of the platform. For example, you can set up a landing page for your ad in WordPress and link it to your Adwords campaign.

Who owns Wix now? ›

Wix is the brainchild of our 3 founders: Avishai Abrahami, Nadav Abrahami and Giora Kaplan. The idea was born (on the beach) while they were building a website to be the basis of another start-up idea. The tech savvy trio quickly discovered that creating their own website was difficult, frustrating and very costly.

How much does a professional on Wix cost? ›

Hourly Rate of a Wix Expert

The cost of designing a website by a Wix expert is between $50-$100 per hour, and developing is between $100-$200 per hour. Their hourly rate also depends on several factors.

Is WordPress harder than Wix? ›

Is Wix easier to use than WordPress? Wix is easier to use than WordPress. Wix comes with an easy-to-use drag-and-drop editor, web hosting, SSL, themes, and everything needed to get a site up and running. On the other hand, you'll need to buy web hosting, SSL, themes, etc., for WordPress.

Is Tilda better than Wix? ›

Tilda is a much more powerful and flexible platform, while Wix is much easier to use and more limited in terms of customization.

Does Wix own my content? ›

For free sites: The owner of any sites or content is the owner of the Wix account under which the content was created. In most cases, the owner of the account is considered to be the person or entity who has access to the email address listed in Wix's records.

What percentage does Wix take? ›

Wix Transaction Fees

You may be wondering, Does Wix charge transaction fees? While Wix charges the standard processing fees of 2.9% plus $0.30 of the sale for credit card payments, it does not currently charge any additional transaction fees.

Is Wix easily hacked? ›

Yes, it is possible to hack a Wix website. However, it is not easy to do so. If you have a strong password and enable two-factor authentication, then your website will be much more secure.

What is the most popular WordPress page builder? ›

1. Elementor. Elementor is a free and widely popular drag-and-drop page builder. As one of the top-downloaded plugins ever, Elementor has built a reputation as a user-friendly but powerful way to transform any WordPress site.

What is a preferred landing page? ›

What is a Preferred Landing Page? A preferred landing page is the URL that you are using to target this keyword or the URL would like to rank highest for this keyword. It is one of the optional fields that may be added to a keyword.

What is the best landing page builder for Shopify? ›

6 Best Landing Pages Apps for Shopify
  • Zipify Pages Builder & Editor.
  • PageFly Fast Page Builder.
  • Shogun Landing Page Builder.
  • LayoutHub Easy Page Builder.
  • GemPages Powerful Page Builder.
  • EComposer High-converting Page Builder.

Is it better to have a landing page or website? ›

Focus is why landing pages are so effective for marketing. As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.

Which website builder is better than WordPress? ›

However if you're looking for the best WordPress alternatives, then we believe that is the best WordPress alternative. HubSpot and Wix are also among the popular WordPress alternatives that some small businesses owners choose for their website builder.

Is WordPress losing popularity? ›

The trend is substantiated by Similarweb estimates that in April 2022, visits were down 26.7% for the hosting service and down 25.2% for the open-source resources site. For, year-over-year comparisons have been down consistently since April 2021, by close to 35% some months.

Is it better to use Wix or Shopify? ›

Shopify is the clear winner for sales features, but context is key. Wix includes precisely what you need to sell online. If you don't want to build a business or sell tons of products, you will enjoy the simplicity of Wix – but for more complex online stores, Shopify is best.

Which is better ClickFunnels or Leadpages? ›

Leadpages is cheaper than ClickFunnels — Since Leadpages offers a landing page builder exclusively, it's less expensive than ClickFunnels. Leadpages is relatively simple to use — Leadpages is also simple to use. They have a drag-and-drop visual editor that makes creating your landing pages quick and easy.

What is shogun page builder? ›

Shogun is a drag and drop page builder for Ecommerce merchants. You can choose from dozens of pre-built templates, adjust the copy and images to fit your site, and publish. Or create your own landing and product pages from the ground up.

Do landing pages need SEO? ›

SEO best practices will make your landing pages rank higher in search engine results and ensure you reach your target audience. With the right SEO, you will attract people interested in your topic, product, or service.


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