How to Sell Like a Pro in Squarespace (2023)

In addition to being a beautiful website builder and an easy-to-use blogging platform, your Squarespace website can also serve as an online shop. The Squarespace commerce plans (Business, Commerce Basic, and Commerce Advanced) offer a set of features for selling products and managing orders online.

Here’s how the the three plans stack up.

Business
$216/year

  • 3% fee taken out by Squarespace (this is in addition to fees taken out by your credit card processor)

  • Announcement bar

  • Promo pop up

  • Discount codes manually entered at checkout

  • Donations accepted


Commerce Basic

$312/year

  • All the features included in the Business plan

  • No fee taken out by Squarespace

  • Customer accounts

  • Integrate with ShipStation to print shipping labels

  • Integrate with Xero for accounting

  • Extra commerce analytics


Commerce Advanced
$480/year

  • All the features included in the Commerce Basic plan

  • Integrate with Printful for drop shipping

  • Abandoned cart recovery

  • Gift cards available

    (Video) The Squarespace Guide to Making Your First Sale

  • Discount codes automatically applied at checkout

  • Calculate shipping by carrier during checkout

Interested in setting up a shop in Squarespace? Here’s a detailed how-to.

When you first get started, there’s a few key things you’ll want to set up.

Taxes

First up, taxes. Under Settings>Taxes, create tax rules based on your country, state, province, locale and/or zip code. You can apply your tax rate on shipping and service products, or include tax in the product price if you want. Tax will be based on the shipping address for physical purchases, and billing address for digital products or services. Gift cards are not subject to taxes.

Shipping

Next up, choosing your shipping option. Squarespace offers a range of shipping options, including flat rate, depending on weight, and carrier calculated shipping through FedEx, UPS, and USPS (if you’re on the Commerce Advanced plan). You can choose your shipping option and set up the details under Settings>Shipping. You can also opt to have multiple options, all of which will show up during checkout with the least expensive option selected by default. Squarespace also offers a ShipStation integration that makes printing shipping labels super easy. You can also include a tracking number in your shipping notifications.

Payments

Third, connect a payment processor. Under Settings>Payments, you can select which payment option(s) you’d like to accept. Squarespace can take payments via Apple Pay, PayPal and Stripe. It’s important to note that you cannot list multiple currencies on your site and your international shippers may be charged additional fees from their bank.

Squarespace allows you to add four types of products: physical and digital products, services, and gift cards.

Rest assured, If you’re moving over from another platform, Squarespace can easily handle that by allowing you to import products from Big Cartel, Etsy, Shopify, or from a .csv file.

Physical Products

This is for anything you’ll have to ship to your customers, like art prints, apparel, jewelry, planners, office supplies, home decor, physical gift cards etc. In order to add physical products to your website, you’ll need to add at least one shipping option to your store. You’ll also need to include weight and dimensions to your product’s details.

Adding physical products to your store is a multi-step process. After adding the product, make sure to add options like color or size by creating basic and complex variants. You’ll also want to edit products to add additional information or change the thumbnail image. After you’ve added your product, don’t forget to organize your products with tags and categories (similar to how you organize your blog posts). Products always link to your Products page, so if you’d like to display your products elsewhere (like the home page), you’ll need to use the Product Block.

Digital Products

Many creative entrepreneurs offer digital products nowadays. Think ebooks, audio files, template files, graphic design files, fonts, etc. These digital products can be purchased on your website just like physical products can. After purchasing, your customers will receive an email with a download link. Once the download link has been clicked, your customers will have 24 hours to download the product before the link expires.

(Video) 3 Simple Ways to MAKE MONEY using Squarespace! - $0 Investment

Services

Another offering many creative entrepreneurs are now selling are services. This includes classes, workshops, events, online courses, consultations, coaching, etc. You can treat this different from physical products by disabling the quantity option in your settings.

Gift Cards

If you’d like to offer digital gift cards, Squarespace will send your customer (or another recipient) an email with a unique code after completing the purchase. That unique code can be used when they checkout. If you want to mail a physical gift card, that should be added as a physical product.

Now that you have your shop up and running, it’s time to start bringing in customers.

Discounts and Sales

The first way to help drum up some sales is to offer discount codes or host a sale. Once you’ve decided on your discount or sale, make sure to use the Announcement Bar to let visitors to your site know.

Build Customer Relationships

One sale is great, but you want more. In order to drive more sales, you must build a relationship with your customers. Try adding a form to your checkout process. By creating a form that customers must fill out when adding an item to their cart, you’re able to gather data and information about your most engaged audience members. Consider also adding a newsletter signup at checkout, or at another high visibility spot on your website.

SEO

SEO doesn’t stop with blogging. Consider using keywords, when appropriate, in your product descriptions to help increase visibility with your SEO.

Social Media

There’s a number of ways you can use social media to promote and market your store. First, connect your store to social accounts like Facebook and Pinterest. Adding the Pin It button will allow your visitors to share your products on their own social media profiles, driving new traffic to your website and your products. You know I can’t write a blog post without mentioning blogging! Use your Squarespace website to blog as well! Whether it’s about your products or other relevant topics to your business, the more you blog, the higher chance you have of strangers finding your website and purchasing your products.

You’ve got your customers. Now you’re making some sales!

Test Order

Before going live with your shop, make sure you run through a test order (or two) so you can gain a better understanding of the experience your customers will go through. You might consider creating a 100% discount code to use at checkout, or purchasing your lowest priced item to test out both payment options.

Orders

Yay! You received an order. You’ll get a notification from Squarespace each time someone purchases from your store (and also when an item’s stock gets low or sells out). By navigating to the Order Panel in Squarespace, you’ll see the invoice #, purchase date, customer, amount, and fulfillment status. By double clicking on an order you’re able to bring up an order summary with more details. Here you can add notes, resend email notifications, and mark the order as fulfilled. Once you’ve marked an order as fulfilled, you’ll be given the option to email your customer a shipping notification and tracking number. If you need to undo an order fulfillment, just go back to the order summary and mark the order as pending. This won’t retract the email notification, but you can send the customer an email from your email platform to update them on what’s going on.

Cancel or Refund Orders

If you need to cancel or refund an order, open the order summary and click Cancel and follow the prompts. Squarespace will issue the full refund, send your customer a notification about the cancellation and refund, and restock the item to your store. Squarespace also gives you options to issue a full refund without cancelling the order and allows you to offer a partial refund.

Communicate

There’s a several email notifications you can set up in Squarespace to keep the communication with your customers constant. You can find these by navigating to Settings>Notifications. I would suggest sending a test email of each email type so you can better understanding what your customers will experience if they make a purchase in your shop.

Here’s a complete list:

(Video) How I Create a Quick and Easy Sales Page in Squarespace 7.1

  • Order confirmation

  • Order fulfilled

  • Order refunded

  • Abandoned checkout

  • New customer account welcome

  • Customer account>reset password

  • Customer account>password updated

View Payments

You can view successful payments, refunds, failures, and chargebacks in the Payment Activity panel. Clicking a transaction leads to a detailed payment summary in Stripe. Transactions display the customer name, amount charged, order number, time, and date. The Payment Activity panel has a search feature that allows you to search by date or charge ID. The Payment Activity panel is only available for Stripe transactions. You must log in to your PayPal account to view PayPal payment details.

With Squarespace Analytics you can get a clear picture of visitor behavior and revenue. In addition to pageviews, conversion, sales, referrers, and popular content, Analytics for online stores also includes revenue, form and button conversions, purchase funnel, and cart abandonment data. It’s important to note that data in Analytics cna take up to 60 minutes to refresh and it’s not possible to export Analytics data at this time. As a best practice, you might consider keeping track of when you make big changes to your site or content to see how your data responds initially and over time.

Squarespace has designed templates specifically for online commerce to make it easy for you to create eye-catching arrangements of products, promote sales, and much more.

Here’s a list of templates Squarespace recommends for online stores:

If you’re looking for a template with some advanced features, like quick view and product zoom, these are the templates for you:

  • Brine family

  • Farro family

  • Galapagos

  • Skye family

  • Supply

  • Tremont family

  • York family

And finally, if you’re looking for a template that supports customer accounts, these are the best templates:

  • Adirondack

  • Avenue

  • Bedford family

  • Brine family

  • Five

  • Galapagos

  • Montauk family

  • Pacific family

  • Skype family

  • Supply

  • Tremont family

  • York

    (Video) 7 lessons learned selling Squarespace templates

FAQs

Is Squarespace good for selling items? ›

Yes! Squarespace is an excellent option for selling items online. With its beautiful templates and easy-to-use platform, it's perfect for anyone who wants to create a professional looking online store.

How do I get more sales on Squarespace? ›

You can drive traffic and quickly increase sales by announcing a drop of new products, or by making products only available for a limited time. Use your site's built-in analytics to learn when visitors are most likely to visit your site, then time your product drops accordingly.

What selling platform does Squarespace use? ›

The good news is that Squarespace makes it easy to choose a shopping platform because they only work with one – Shopify. That means that if you want to use Squarespace to sell products online, you'll need to sign up for a Shopify account.

Does Squarespace pay you? ›

But if you're successful, the rewards can be very lucrative. So if you're thinking about starting a website, remember that Squarespace doesn't pay you – but their affiliate program can be a great way to earn some extra cash.

What are the disadvantages of Squarespace? ›

Con of Squarespace
  • No free plans.
  • Slightly cumbersome editor.
  • Limited SEO customizations.
  • Doesn't play well with third-party CDNs.

What platform sells the best? ›

Sell on marketplaces
  • Amazon. Amazon is undoubtedly a reliable and go-to website that attracts more than 20.6 million people each month. ...
  • Bonanza. This Seattle-based company is a relatively new face in the E-commerce world; however, it's doing incredibly well. ...
  • Chairish. ...
  • Craigslist. ...
  • eBay. ...
  • Etsy. ...
  • 9. Facebook Marketplace. ...
  • Nextdoor.
1 Nov 2022

What are 4 general way to increase sales? ›

increasing your prices. finding new customers. selling more to existing customers. offering sale promotions to boost the volume of sales.

How can I grow sales fast? ›

  1. Be Present With Clients And Prospects. ...
  2. Look At Product-To-Market Fit. ...
  3. Have A Unique Value Proposition. ...
  4. Have Consistent Marketing Strategies. ...
  5. Increase Cart Value And Purchase Frequency. ...
  6. Focus On Existing Customers. ...
  7. Focus On Why Customers Buy. ...
  8. Upsell An Additional Service.
30 Mar 2021

How do you increase sales 10 times? ›

What Is The 10X Rule? Put very simply, the 10X rule is taking any goal you've set for your company or sales team, and multiplying it by 10. So if a goal is to increase revenue by 5%, using the 10X rule, you'd increase that goal to 50%.

Do big companies use Squarespace? ›

Squarespace is a website builder that is used by many big companies. Some of these companies include Airbnb, The New York Times, and The Guardian.

Is Squarespace or Wix better for selling? ›

With Wix, you can create a professional looking website without any prior experience. You can also use Wix to create an online store and sell products directly from your website. Squarespace is better for selling if you are looking for a more sophisticated platform.

What platform is the easiest to sell on? ›

The following are some of the most well-known online selling sites and can accommodate just about any item you might have.
  • Handshake. ...
  • Ruby Lane. ...
  • Etsy. ...
  • Chairish. ...
  • Swappa. ...
  • 10. Facebook Marketplace. ...
  • Craigslist. Basically just a forum, Craigslist is basic and easy to use. ...
  • Nextdoor. Similar to Craigslist, Nextdoor is about community.
4 days ago

Is Squarespace worth it for small business? ›

Squarespace reviews show that users love its sleek templates and intuitive interface. Although advanced ecommerce and extras can get pricey, Squarespace is worth it for most small businesses, especially those wanting to build an impressive-looking website quickly at an affordable price.

Can I sell directly from Squarespace? ›

A Squarespace subscription gives you everything you need to sell online. Simply customize one of our beautiful templates, publish your site and start taking payments and managing orders right away. Now, you can take your business even further with new tools that will help you reach new audiences and sell more.

How much does Squarespace take per sale? ›

We charge a 3% transaction fee on sales in the Business Plan. You can upgrade to Squarespace Commerce at any time to remove Squarespace transaction fees.

Why is Squarespace so difficult to use? ›

In conclusion, Squarespace can be difficult to use because it is a complex platform with a lot of features and options. Additionally, the website builder is not well-organized, which can make it difficult to find what you're looking for.

Is Shopify easier than Squarespace? ›

My general advice would be if you're an e-commerce business, go for Shopify. It's hands-down the easiest CMS to use and learn for store owners. On the other hand, if you're service-based business and you don't have the expertise or funds to pay someone to make you a WordPress site, then use Squarespace.”

Is square or Squarespace better? ›

So, what's the difference between Square and SquarespaceSquare is best suited for businesses that want to create a simple website, while Squarespace is better for businesses that want to create a more complex website.

What is the most sold item in the world? ›

The most sold item in the world is clothing and fashion items. This ranges from women and men's outfits to children's clothing, shoes, accessories, and more. People love their clothes, and fashion isn't going anywhere!

What is the #1 ecommerce platform? ›

Shopify – Best All-Around Ecommerce Platform. Shopify is the world's most popular choice for getting an online store set up. It's beginner-friendly, yet capable of handling big-time sales.

What is the best place to sell online in 2022? ›

7 Best Places To Sell Your Product Online in 2022
  1. Shopify. Shopify is a custom eCommerce platform and a well-equipped content management system (CMS) allowing anyone to set up and manage a business website with a monthly subscription. ...
  2. Amazon. ...
  3. Walmart Marketplace. ...
  4. Target Plus. ...
  5. WordPress. ...
  6. eBay. ...
  7. Etsy.
26 Apr 2022

What are the 4 P's of sales? ›

The marketing mix, also known as the four P's of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion.

What are 4 ways to attract customers? ›

Every small business owner wants to attract new customers. Here are 10 time-tested ways to help you bring in “new blood.”
  • Ask for referrals. ...
  • Network. ...
  • Offer discounts and incentives for new customers only. ...
  • Re-contact old customers. ...
  • Improve your website. ...
  • Partner with complementary businesses. ...
  • Promote your expertise.
6 Apr 2017

What are the 5 sales strategies? ›

5 Sales Strategies for Businesses
  • Define your buyer.
  • Tell a story.
  • Target a niche market.
  • Sell your brand.
  • Focus on internal growth.

How do you attract customers in sales? ›

5 Tips for Attracting New Customers
  1. Identify Your Ideal New Customers. ...
  2. Use Direct Response Marketing to Attract Customers. ...
  3. Give Something Away to Entice New Customers. ...
  4. Give Your Business a Face Lift to Increase Sales. ...
  5. Get The (Right) Word Out.

What is the number 1 rule in sales? ›

I learnt that the number one rule in sales is not to sell or not come out as trying to sell. This certainly holds true at least in the business we at Revenue Technology Services are in.

How do you increase sales overnight? ›

5 Ecommerce Marketing Strategies to Boost Your Sales Overnight
  1. Start Running Facebook & Instagram Ads Immediately.
  2. Start retargeting on multiple ad networks. ...
  3. Audit your website for usability and conversion issues. ...
  4. Step up your email marketing with automation. ...
  5. Run Google Shopping Ads.

Why am I not making sales? ›

One of the reasons why you make no sales even though your product seems to be great can be the lack of trust. If you're new, your potential customers might not be familiar with your brand yet, so there are few chances that they will start buying from you right away.

Who is better than Squarespace? ›

Let's take a quick look at the best three Squarespace alternatives. Wix is the top choice, covering all bases from stunning designs to beginner-friendly tools. Weebly's apps, SEO features, and simple designs make it great for businesses. Site123 is perfect for beginners, as it actually helps you build your site!

Who is Squarespace competitor? ›

We have compiled a list of solutions that reviewers voted as the best overall alternatives and competitors to Squarespace, including Google Workspace, WordPress.com, Wix, and Square Online (formerly Weebly).

Who uses Squarespace the most? ›

We have data on 850,038 companies that use Squarespace. Squarespace is most often used by companies with 1-10 employees and 0M-1M dollars in revenue. Our data for Squarespace usage goes back as far as 6 years and 9 months.
...
Who uses Squarespace?
CompanySearch Engine Optimization, Inc.
Company Size>10000
28 more rows

Is Squarespace overpriced? ›

Squarespace is not expensive compared to other website builders— it's actually quite average. In fact, the top website builders all charge about the same price for an entry plan with no ads and unlimited bandwidth.

Is Squarespace best for ecommerce? ›

Squarespace ecommerce is a good fit for anyone looking to take their sales online. But it's a perfect fit if your top priority is great design that lets products shine. Squarespace is known for its sleek, visual templates, and its ecommerce platforms are no exception.

Is it better to use Squarespace or WordPress? ›

While WordPress is known for its powerful SEO capabilities, Squarespace prides itself on having more built-in features. By installing SEO plugins on WordPress, you can call on powerful tools like Yoast. But if you want built-in features and much less work, then Squarespace is the better choice.

What sells fast on marketplace? ›

Top Selling Items on Facebook Marketplace in 2022
  • Fashion Apparel. Branded fashion apparel are some of the most selling stuff on the Facebook marketplace. ...
  • Furniture & Home Decor. ...
  • Mobile & Accessories. ...
  • Books. ...
  • Baby Care Products. ...
  • Sports Supplies & Fitness Equipment. ...
  • Health & Wellness Products. ...
  • Toys.
29 Oct 2022

What is the fastest app to sell stuff? ›

The 5 Best Apps to Sell Your Stuff in 2022
  • OfferUp: Best Overall.
  • Poshmark: Best for Clothes.
  • Facebook Marketplace: Best for Quick Sales.
  • Decluttr: Best for Technology and Electronics.
  • 5Miles: Best for Furniture and Big Ticket Items.
12 Oct 2022

What is the largest selling platform? ›

#1 top online marketplace: Amazon

One of the biggest benefits to selling on Amazon is the access to the marketplace giant's multi-million buyer base.

Should I switch to Shopify from Squarespace? ›

If you're planning on selling products online, then Shopify would be the better option than Squarespace. It's designed specifically for online stores and comes with more themes and features than Squarespace.

Do you need a license to sell on Squarespace? ›

In general, however, selling products and services online is not considered to be a traditional business. This means that, generally speaking, you do not need a business license to operate a Squarespace account and sell products and services.

Is Wix easier than Squarespace? ›

Squarespace features a better blogging tool than Wix and offers excellent support. The main difference between Wix and Squarespace is ease of use. Wix is slightly more beginner-friendly, especially since they also offer Wix ADI, which is a separate editor, targeted at beginners.

Does Squarespace automatically pay sales tax? ›

Your site automatically calculates sales tax at checkout on all orders from states you added in TaxJar, including specific rates for counties or postal regions. Ensure you add all states where you do business.

How long does it take for Squarespace to pay you? ›

Getting paid with Squarespace (payouts) : Stripe: Help & Support. Once you set up your bank account with Stripe, we will automatically deposit funds to your account when they become available. After you have received your first order, your first payout on Stripe will initiate and post to your account within 7 days.

Do you need Shopify to sell on Squarespace? ›

Import and sell products on Squarespace

You can use our integrated Commerce tools to sell products on your site without, or in addition to, a third-party service like Shopify. To learn more, visit Getting started with Squarespace Commerce and Commerce FAQ.

What percentage of sales does Squarespace take? ›

There are no Squarespace transaction fees for Squarespace Commerce plans (Basic and Advanced). We charge a transaction fee of 3% on sales in the Business plan.

Does Squarespace take money from sales? ›

Squarespace plans include transaction fees for commerce orders, donations, and member area membership sales. There are two fees: a payment processor fee (applicable to all plans, and varies between Stripe, PayPal, Square, and Afterpay or Clearpay), and a Member Areas or Squarespace Commerce transaction fee.

What is the number 1 website builder? ›

  • The Best Website Builders of 2022.
  • Weebly.
  • GoDaddy.
  • 1&1 IONOS (MyWebsite)
  • Squarespace.
  • HostGator.
  • Wix.
  • Shopify.

How do I avoid paying tax on Squarespace? ›

Squarespace respects intellectual property rights and expects its users to do the same. Squarespace responds expeditiously to claims of copyright infringement committed using the Services.
...
To disable automatic rates:
  1. In the Home menu, click Commerce, then click Taxes.
  2. Click Disconnect TaxJar.
  3. Click Disconnect.
4 Nov 2022

Videos

1. Hiring a Squarespace Expert | Squarespace Marketplace Tutorial
(Squarespace)
2. Everything to Sell Anything Announcement | Squarespace
(Squarespace)
3. How to Sell Digital Products Online with Squarespace (Version 7.1)
(Louise Henry)
4. 51 Squarespace Tips for Creating an Amazing Website
(Curious Refuge)
5. Squarespace Dropshipping 101: How to Dropship on Squarespace Like a Pro This Year 🔶 E-CASH S3•E128
(The Awesome S'witty Kiwi Show)
6. Should you sell Squarespace templates on Etsy!?
(The Fast Track Girl)
Top Articles
Latest Posts
Article information

Author: Maia Crooks Jr

Last Updated: 11/20/2022

Views: 6768

Rating: 4.2 / 5 (63 voted)

Reviews: 86% of readers found this page helpful

Author information

Name: Maia Crooks Jr

Birthday: 1997-09-21

Address: 93119 Joseph Street, Peggyfurt, NC 11582

Phone: +2983088926881

Job: Principal Design Liaison

Hobby: Web surfing, Skiing, role-playing games, Sketching, Polo, Sewing, Genealogy

Introduction: My name is Maia Crooks Jr, I am a homely, joyous, shiny, successful, hilarious, thoughtful, joyous person who loves writing and wants to share my knowledge and understanding with you.