24 Sizzling Landing Page Examples For Red Hot Conversions (2023)

Looking for high-performing landing page examples to inform and inspire your next design?

Well, we’ve got 24 examples of sizzling landing pages that convert like crazy.

But simply copying good landing page examples isn’t enough.

To create your own high-performing landing page, you’ll need to understand:

  • How landing pages work.
  • The key criteria of top-performing landing pages.
  • What makes each of our examples so great.
  • How they can be improved.

We’ve got you covered on all fronts. And after reading this article, you’ll be able to super-charge your site’s landing pages and reel-in more red-hot conversions.

Let’s hop to it.

24 Sizzling Landing Page Examples For Red Hot Conversions (1)

What is a Landing Page?

A landing page is a web page with one specific purpose — to deliver information that convinces visitors to take an action you want them to take.

To do so, every landing page must accomplish two objectives:

  • Keep visitors engaged (scrolling and reading)
  • Identify and communicate key information that convinces visitors to take the desired action.

Every element of your landing page (headline, copy, images, etc.) should be tailored to a specific target audience and should work together to convince them to take the desired action.

Sure, no landing page can convert every single visitor, but you shouldn’t approach them with a “willy-nilly” attitude, or expect your blog posts and social media ads to all your content marketing heavy-lifting.

In other words: use landing pages as methodically as possible if you want to maximize your conversions. Thankfully, the examples in this post will give you plenty of inspiration and tactics to test out.

Key Features of a Sizzling Landing Page?

Landing pages have many features. They can be divided into two categories, with many landing pages fitting both.

(Video) How To Increase Landing Page Conversion With Better Copy

Engagement-Oriented Features:

Features tailored toward getting visitors to keep reading/scrolling, including:

  • Lots of white space, subheadlines, and images that make your page more manageable and easier to skim.
  • Short paragraphs.
  • Words your audience understands.
  • Headlines and copy that capture visitors’ curiosity.

Conversion-Oriented Features:

Features tailored toward convincing visitors to convert, including:

  • Headlines, images, and copy that tap into your audience’s pain-points, connect the features of your product (or desired action) to the benefits they provide, and paint a picture of how great life will be once they’ve taken your desired action.
  • A well-designed, prominently-placed CTA that uses action-oriented words.
  • Other conversion-boosting tactics like social proof, objection handling, and video content.

Signup Landing Page Examples

1. Nakisa

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Nakisa Hanelly is a company that offers solutions to help companies organize and improve their operations. This landing page aims to get visitors to sign up for a demo of their software.

What Sizzles?

  • Lists the top features that make the product special.
  • Tells prospects exactly what to expect after signing up.
  • Signup form collects key demographic and psychographic info for their sales team.

What Sputters?

  • Visitors have to scroll down to see the product benefits/features. These should be more accessible.
  • Should include actual images of the product to help prospects visualize using it.

2. Intouch Insight

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Intouch Insight sells software and services that help clients use data to create better customer experiences. This landing page aims to get visitors to sign up for a product demo.

What Sizzles?

  • Short signup form that only collects pertinent info.
  • Includes 4 customer reviews to provide social proof.
  • Lists features and capabilities of product.
  • Includes product image to help prospects visualize using it.

What Sputters?

  • Should connect product features to the benefits they provide.
  • Should A/B test listing product benefits above the fold next to the signup form.

3. Netflix

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Netflix is a streaming service for movies and tv shows. This landing page aims to get visitors to sign up for a membership.

What Sizzles?

  • Lists attractive product features (how to watch, profiles for kids, etc.)
  • Addresses FAQs.
  • Handles common objections (“Cancel Anytime”, etc.)
  • Landing page is short and to the point.
  • Signup form is super short, making the process a breeze.

What Sputters?

  • Could include customer reviews for social proof.
  • OPINION: I like companies that are transparent with costs. They should A/B test including product tiers/costs on their landing page.

4. Lyft

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Lyft is a rideshare service. This landing page aims to recruit new Lyft drivers.

What Sizzles?

  • Signup form only asks for a phone number. The rest of the process is handled through text.
  • Outlines the process and benefits of driving for Lyft.
  • Addresses common questions with a FAQ.
  • Informs prospects of features/benefits they might not even think to ask (calculate how much you’ll make in your city, car rentals, etc.)

What Sputters?

  • Could include driver reviews as social proof.
  • Could separate each section better (via bigger subheads or design) to increase visitor engagement.

5. Daily Stoic

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Daily Stoic is a website that teaches Stoic philosophy and how to use it for modern challenges. This landing page aims to get visitors to join their mailing list.

What Sizzles?

  • Succinctly describes the benefits of the mailing list (“cultivate strength, insight, and wisdom)
  • Lists the number of subscribers to provide social proof.
  • Signup form has just one field, making the process a breeze.
  • Handles common objections (no spam, unsubscribe anytime).

What Sputters?

  • Could include reviews from other subscribers.
  • Could use a picture that better conveys the benefits of subscribing. Perhaps one of their emails.

SaaS Landing Page Examples

6. Reflectly

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Reflectly is a journaling app that uses AI to help users develop a daily journaling habit and improve their mental health. This landing page aims to get visitors to download their app.

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What Sizzles?

  • Landing page is simple and easy to read.
  • Includes images of the app to help prospects visualize using it.
  • Succinctly explains primary benefit of using Reflectly (help improve reflection on your thoughts and problems)

What Sputters?

  • Should include user reviews for social proof.
  • Should list more practical benefits, as they do on their other marketing content. (i.e. become happier, reduce stress, etc.)
  • Should connect product features to benefits.

7. Anylist

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Anylist is an app for collecting and sharing shopping lists and recipes. This landing page aims to get visitors to download their app.

What Sizzles?

  • Includes images of the app to help prospects visualize using it.
  • Connects product features to the benefits they provide.
  • Excellent page design that breaks up each section and keeps visitors engaged.

What Sputters?

  • Should include more user reviews for social proof.
  • Could try including a video demonstrating the product in use.

8. Dropbox

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Dropbox is an app for storing and sharing files across devices and with others. This landing page aims to get visitors to download Dropbox.

What Sizzles?

  • Super simple, straightforward design.
  • Includes an image of the app to help prospects visualize using it.
  • Succinctly explains the purpose and value of Dropbox.
  • Short signup form to reduce friction and increase downloads.

What Sputters?

  • Should include user reviews for social proof.
  • Doesn’t describe any product features.
  • Should include potential applications of the product.

9. Paypal

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Paypal is an app for sending and receiving money. This landing page aims to get visitors to download and sign up.

What Sizzles?

  • Incentivizes downloads with a $5 signup bonus.
  • Visitors can download the app by entering their phone number or scanning the QR code.
  • Lists the major features of the product and connects them to the benefits they provide.
  • Includes a rolling count of Paypal users as social proof.

What Sputters?

  • Should include reviews/testimonials for more social proof.
  • Should include images or video of the product being used to help prospects visualize using it.

10. Calm

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Calm is a mediation app that helps users reduce stress and boost happiness. Their unique landing page actually comes in several parts.

What Sizzles?

  • The first few pages ask questions about what the visitor hopes to get from using Calm. Alternatively, visitors can navigate directly to the signup form.
  • After each answer, the landing page displays benefits and social proof.
  • The actual signup form is short and easier. Alternatively, prospects can sign up with Facebook or Google.

What Sputters?

  • Should include images or video demonstrating the app in use.
  • There’s no mention of the features of Calm (i.e what makes their meditations work so well).

Lead Magnet Landing Pages

11. Zoom

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Zoom is a video conferencing app that targets businesses and professionals. This landing page aims to get visitors to download their industry report lead magnet.

What Sizzles?

  • Lists some of their big-name customers as social proof.
  • Uses the signup form to collect important data that can help them convert leads.
  • Shares the features and benefits of their product.

What Sputters?

  • Uses lots of industry jargon that prospects may not understand.
  • Doesn’t provide a great description of what the report is about.

12. SEMRush

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SEMRush is a marketing tool for SEO, content marketing, and paid advertising. This landing page is for their webinar on hiring the right growth team.

What Sizzles?

  • Clearly outlines everything the lead magnet will teach.
  • Lists the expert teachers who’ll be featured in the webinar.
  • Includes a “Register” CTA above the fold that instantly brings visitors to the signup form at the bottom of the page.

What Sputters?

  • Landing page is text-heavy. Could include more images.
  • Should describe what the teachers do and why they’re experts.

13. Frost & Sullivan

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Frost & Sullivan is a consulting company that helps businesses plan and execute growth strategies. This landing page is for their webinar on the future of marketing.

What Sizzles?

  • Lists the names and credentials of their expert panelists.
  • Lists several of their big-name clients as social proof.
  • Lists all of the subjects in their webinar, and lets prospects select the ones they’re interested in.
  • Uses a detailed signup form that collects pertinent sales info.

What Sputters?

  • Landing page looks cluttered. Could be better designed.
  • While collecting lots of sales info can help their sales team, it can also reduce registrations.

14. Instapage

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Instapage is a platform for building landing pages. This landing page is for their ebook on selecting a landing page solution.

What Sizzles?

  • Clean, simple design.
  • Lists everything the guide will teach, and connects those lessons to the benefits readers will get.
  • The signup form pops up when visitors click the CTA, allowing them to devote more real estate to describe the lead magnet.

What Sputters?

  • Could include their big-name clients as social proof.

15. HubSpot

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HubSpot is a customer relationship management platform for creating synergy between marketing and sales teams. This landing page is for their “Content Marketing Workbook.”

What Sizzles?

  • Describes everything the ebook will teach, and connects those lessons to the benefits they’ll provide.
  • Well-designed. Great utilization of white space and color.
  • Addresses FAQs aimed at increasing downloads.
  • The signup form pops up when visitors click the CTA, allowing them to devote more real estate to describe the lead magnet.

What Sputters?

  • Text-heavy section at the bottom.
  • The signup form asks for a lot of info, which may decrease downloads.

eCommerce Landing Pages

16. Four Sigmatic

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Four Sigmatic is an eCommerce company that sells mushroom-based protein shakes, coffee, and mixes. This landing page is for their Lion’s Mane Mushroom Coffee.

What Sizzles?

  • Answers every possible question prospects could have, including product ingredients, what to expect, and FAQs.
  • Includes images and video of the product.
  • Includes testimonials from regular users, famous influencers, and top health and wellness brands.

What Sputters?

  • Longer landing pages can sometimes overwhelm or distract prospects.
  • Landing page looks a bit cluttered.

17. Athletic Greens

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Athletic Greens is an eCommerce company that sells a shake that provides all of your daily vitamins, minerals, and more. This landing page (which is also their homepage) is for their product.

What Sizzles?

  • Includes testimonials from famous influencers as social proof.
  • Describes the benefits of the product.
  • Provides a detailed breakdown of how the product provides those benefits.
  • Allows visitors to see their full ingredient list (more of the transparency that I like).

What Sputters?

  • Should also include testimonials from regular customers.
  • Landing page is a bit cluttered and text-heavy.

18. Jawzrsize

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Jawzrsize is an eCommerce company that sells exercise equipment for your jaw. This landing page promotes their beginner jaw exerciser.

What Sizzles?

  • Utilizes images, video, and graphics to demonstrate how the product works.
  • Includes lots of customer reviews for social proof.
  • Clearly outlines how to use the product.
  • Handles objections by sharing product warranty info, product quality info, and more.

What Sputters?

  • Should utilize the left side of the page below the product image to make the page less cluttered and easier to read.
  • Objection handlers are small and can be easily overlooked.

19. Kodiak Cakes

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Kodiak Cakes is an eCommerce company that sells top-quality maple syrup. This landing page is for their syrups.

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What Sizzles?

  • Fantastic images! If they don’t make your mouth water, nothing will.
  • Includes social proof from top brands that endorsed them.
  • Describes the ingredients, features, nutrition facts, and applications of the product.
  • Attractive page design that splits up the heavier text with images.

What Sputters?

  • Should include customer reviews.
  • The CTA might lead some to believe the product can only be bought in stores. When in fact, it redirects to another landing page for online ordering.

20. Versare

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Versare is an eCommerce company that sells room dividers, cubicles, and acoustical partitions for offices. This landing page is for their room dividers.

What Sizzles?

  • Rather than cluttering the page with tons of info, the page provides buttons visitors can click to see the product info they’re interested in.
  • Includes product description, features, delivery info, and customer reviews.
  • Handles objections throughout the page.

What Sputters?

  • Should connect product features to the benefits they provide.
  • Objection handlers are small and can be easily missed.
  • Should use better-quality product images.

Long-Form Landing Pages (AKA Sales Pages)

21. Inbox Army

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Inbox Army is an email marketing agency. This landing page is for their Campaign Management Service.

What Sizzles?

  • Provides a full breakdown of how the service works and the benefits prospects will receive.
  • Describes why prospects should choose them over their competitors.
  • Includes multiple in-depth customer reviews, as well as top brands they’ve worked for as social proof.
  • Includes links to case studies that demonstrate their ability to get results.
  • Uses a simple but effective signup form.

What Sputters?

  • Should A/B test using two signup forms — one at the top and bottom.
  • Some info seems repetitive.

22. Purple

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Purple is an eCommerce company that sells mattresses and bedding. This landing page is for their Purple Plus Mattress.

What Sizzles?

  • Handles objections immediately where visitors will see them (below product image), as well as throughout the landing page.
  • Describes how the product works in great detail, using images, video, and graphics.
  • Includes many customer reviews as social proof.
  • Provides many ways for prospects to contact customer service for more info.

What Sputters?

  • Lots of info that can overwhelm some prospects.
  • Lots of blank space under the first product image.
  • Text-heavy landing page.

23. Somnifix

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Somnifix is an eCommerce company that sells mouth strips designed to reduce snoring and improve sleep quality. This landing page is for their mouth strips.

What Sizzles?

  • Devotes significant real estate to handling objections by sharing shipping and return policy info.
  • Includes endorsements from medical professionals and customer reviews as social proof.
  • Provides step-by-step instructions on how to use the product.
  • Demonstrates how the product works using images and graphics.
  • Includes a floating table of contents so you can skip to whatever part of the page you want.

What Sputters?

  • Landing page is very long. Prospects may not scroll down far enough to see important info like the customer reviews.

24. OptinMonster University

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OptinMonster University is a lead generation tool for creating marketing funnels, email campaigns, and landing pages. This landing page is for OptinMonster University, their course that teaches marketers and business owners how to generate leads.

What Sizzles?

  • Provides a detailed description of why the course is so valuable, what’s in it, and what prospects will learn.
  • Includes lots of student reviews sprinkled throughout the page.
  • Lists big-name brands that use their software as social proof.
  • Includes a FAQ.
  • Includes a video that prospects can watch instead of reading the full landing page.

What Sputters?

  • Landing page is long and text-heavy.
  • Should break up text with more images.

Start Designing Your Landing Page Now!

By now, you’ve seen all the high-converting landing page examples you’ll ever need.

What’s more, you have a better understanding of how landing pages work and what features make each of our landing page examples so special.

Don’t stop now. Turn your newfound knowledge into action by:

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  1. Picking the landing page examples that most closely match your product or service.
  2. Using their best features as inspiration for your own landing page.

Then create your own sizzling landing page and watch the conversions roll in!

FAQs

What is a good conversion rate for a landing page? ›

But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.

What is the highest converting landing page? ›

According to Larry Kim at Wordstream, the average landing page conversion rate is 2.35%, while the top 25% convert at 5.31% or higher. The top 10% are pages with conversion rates of 11.45% or higher. And that's what you need to aim for.

What a good landing page looks like? ›

It's simple, featuring a logo with a branded image built around it. Effective landing pages are sweet and simple. On this page, the tagline clearly shows what the user will get out of the app, followed by a simple call to action button. A simple landing page clarifies the call to action to potential customers.

Is 20% a good conversion rate? ›

Let us tell you. A good conversion rate is between 2 percent and 5 percent. The thing with conversion rate is that even a jump of 0.5 percent can be a big deal. Moreover, we must mention that the top brands enjoy better results.

What is a good conversion rate 2022? ›

Conventional wisdom says that a good conversion rate is somewhere around 2% to 5%, others will say it's anywhere above 10%. But it just depends. There's no one-size-fits-all rate. Conversion rates vary by industry, product, traffic source, landing page copy, what you define as a conversion, and so much more.

Is a 30% conversion rate good? ›

Broadly speaking, a common conversion rate for an email opt-in landing page is between 5% and 15%. The companies with the most success tend to convert at around 20-25%. And the very cream of the crop achieves conversion rates of 30% or higher.

What are three types of landing pages? ›

The three main types of landing pages are splash pages, squeeze pages, and sales pages. A marketing campaign could use one or multiple types of landing pages, depending on the CTA.

What are 3 of the 8 elements of a great landing page discussed in the landing page video? ›

8 Essential Components of a Successful Landing Page
  • A main headline and a supporting headline.
  • A unique selling proposition.
  • The benefits of your offering.
  • Images or video showing context of use.
  • Social proof.
  • A reinforcement statement.
  • A closing argument.
  • A call to action.

What were 3 of the key elements to a landing page? ›

Landing pages are most successful when created with certain essential elements. Clear and compelling copy, concise forms and the perfect call-to-action are three essentials elements that you must consider when creating a landing page for your small business' next marketing campaign.

Do landing pages hurt SEO? ›

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is not exactly SEO friendly. Think about it. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

How do you structure a landing page? ›

Landing Page Structure
  1. Headline that grabs the visitors attention.
  2. Relevant image that is relevant to your audience.
  3. Lead form that sits above the fold to capture visitors' information.
  4. CTA that is action-oriented and compelling.
  5. Copy and description that informs and entices your visitor to complete your form.
11 Nov 2020

How long should a landing page be? ›

How long should a landing page be? There's no right length for sales or landing pages. However, while they should still be at least 300 words (like other standard pages) from an SEO point of view, it's only logical to have much longer landing pages.

How do you attract people to your landing page? ›

Jump to a Way to Drive More Traffic
  1. Paid search ads.
  2. Paid social ads.
  3. Display advertising.
  4. Retargeting ads.
  5. Newsletter sponsorships.
  6. Podcast sponsorships.
  7. Post on your company's social channels.
  8. Create Twitter threads.
24 May 2021

Is a 12% conversion rate good? ›

Generally, a 12% conversion rate is pretty good for lead generation landing pages. And by "pretty good," we mean you'll be better than about 90% of your competitors. That's according to our analysis of 64,000+ landing pages across 10 popular customer industries.

What is a bad conversion rate? ›

As a good rule of thumb, most companies reach a conversion rate of 2–3 percent. If your conversion rate is below 3%, you should start worrying.

What is a strong conversion rate? ›

If 6% of your website visitors join your mailing list or make a purchase, your website is 6% effective. But here's the thing: That's actually very good. In fact, a “good” website conversion rate falls between 2% and 5% across all industries.

Is a 21% conversion rate good? ›

A good conversion rate is above 10%, with some businesses achieving an average of 11.45%. Earning a good conversion rate places your company in the top 10% of global advertisers, which makes your conversion rate two to five times better than the average conversion rate.

What is Amazon's conversion rate? ›

The average conversion rate for Amazon listings is 10 to 15 percent. The rate for Prime members is even higher, at about 74%. This is because a lot of people who visit Amazon are already set on buying something—if not that day, then in the near future.

What is a good conversion rate for a B2B website? ›

An average conversion rate for a website is between 2 percent and 5 percent. Website conversion rates higher than 5% are considered to be “good” or above the average. Moreover, top brands in many sectors enjoy much better results than 5 percent.

What is an example of conversion strategy? ›

Some examples of conversions include: Signing up for emails. Filling out a contact form. Visiting certain pages on your website.

Is a 3.5% conversion rate good? ›

What is a good conversion rate? While an average conversion rate is usually around 2% to 3.5%, a good conversion rate is higher. To determine a good conversion rate, we refer to websites that are in the top 10% of conversions, which have conversion rates of at least 11.45%.

What is the standard conversion rate? ›

The average conversion rate across all fourteen industries is 1.9%.

What is a conversion checklist? ›

Conversion checklist ensures you avoid common mistakes that will cost you time and money. This list is comprised of over 100 items that will help you get your website in tip top shape, increase conversions, sales, and revenue.

What are the four levels of conversion? ›

Luckily, those changes don't need to be terribly time consuming, and you don't have to improve too much at once.
...
Verify - Make your your results are statistically significant.
  • Step One: Examine. ...
  • Step Two: Implement. ...
  • Step Three: Test. ...
  • Step Four: Verify.

What are 3 main differences between a website and a landing page? ›

Here are 4 of the most common differences between a homepage and a landing page: Landing pages have no navigation — Homepages do. Landing page traffic comes from ads — Homepage traffic comes from many sources. Landing pages are separate from a business' website — Homepages are the front page of a business' website.

What are the 5 types of web pages? ›

Different types of websites call for their own unique style of web design.
...
Let's explore five popular types of websites along with best practices for designing them and helpful templates to get you started.
  • Ecommerce websites. ...
  • Personal websites. ...
  • Portfolio websites. ...
  • Small business websites. ...
  • Blog websites.
5 Nov 2021

What are the 6 types of web pages? ›

How many types of webpages are there?
  • Homepage.
  • Product Page.
  • Blog.
  • Landing Page.
  • About Page.
  • Contact Page.
  • Search Page.
  • Custom 404 Page.
2 Aug 2021

What is a B2B landing page? ›

A B2B landing page is a page on a B2B business' website that gives information on a particular product, feature, or campaign. B2B companies can direct traffic to these pages in order to persuade visitors to take a specific action.

How do you write a landing page brief? ›

11 Steps to an Effective Landing Page
  1. Develop a short creative brief. ...
  2. Use other landing pages for inspiration. ...
  3. Block out the overall structure of your landing page. ...
  4. Make the form pop off the page. ...
  5. Design a high-impact headline. ...
  6. Point everything at the form. ...
  7. Design your form button. ...
  8. Use bullet points to organize copy.

How many sections should be on a landing page? ›

That said, there are five core elements that every high-converting landing page must have: A unique selling proposition (USP) A hero image or video. The benefits of your offering.

Which attributes describe a good landing page experience 5? ›

Relevant and original content, Easy to navigate, Transparent about the client's business are the attributes that describe a good landing page experience.

Which two items are needed to optimize the landing page? ›

Requirements for an optimized PPC landing page include: A strong headline that is relevant to your PPC keyword and ad text and compels the visitor to stay with you. Clean, attractive design that looks trustworthy and professional and is consistent with your brand.

What makes a bad landing page? ›

The multitude of boxes, multiple navigation patterns and large, bold text all crammed onto the screen makes for a poor viewing experience. Layout is a critical factor for your landing page design as it has a direct impact on how your landing page will perform.

How many words should a landing page have for SEO? ›

The suggested word count for landing pages is 500-1000 words. It's important to be clear and concise in your landing pages to assure that you meet the user's search intent and provide the information they're looking for.

Which website is best for landing page? ›

The 5 best landing page builder apps
  • Carrd for making free landing pages.
  • ConvertKit for driving email newsletter signups.
  • Unbounce for small businesses with a budget.
  • Swipe Pages for mobile-first landing pages.
  • Leadpages for selling products on a landing page.

What is a simple landing page? ›

A landing page is a single, standalone webpage crafted specifically for visitors who click your ad placement, a link in an email ad, or a pop-up page. It's single-minded in its goal: a landing page's sole purpose is to get visitors to take one action, like: Sign up for your newsletter. Register for an event.

What is a basic landing page? ›

The goal of a landing page is to convert visitors, so it's an essential tool to have at your disposal for all types of marketing campaigns. A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location.

What are landing pages in a website? ›

A landing page is one page with one focus, making it easier to test. With the right tools, the page can be tested often to make it compelling and user-friendly. Aspects to be tested include copy, voice, media, or keywords. Personalizing content with information about leads generally leads to higher conversion rates.

What are the 4 types of landing? ›

There are 4 basic categories of Landing Gear that General Aviation planes use: Tricycle, Tail-Wheel (Conventional), Pontoons, and Skis. Tricycle Gear planes are by far the most common, as they are only marginally heavier than the older Tail-Wheel design but have several advantages.

Should landing pages be short or long? ›

The longer page resulted in a 52% increase in sales. Image via Conversion Rate Experts. Shorter landing pages work best when the lead already knows what they're looking for and your page presents the exact solution without fluff or filler.

How many pages should a landing page have? ›

How Many Landing Pages Should I Have? According to research, business websites with 10 to 15 landing pages will increase conversions by 55%. Additionally, websites with over 40 landing pages increase conversions by over 500%.

What factors make a good landing page? ›

8 Essential Components of a Successful Landing Page
  • A main headline and a supporting headline.
  • A unique selling proposition.
  • The benefits of your offering.
  • Images or video showing context of use.
  • Social proof.
  • A reinforcement statement.
  • A closing argument.
  • A call to action.

What is the difference between page and landing page? ›

As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.

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