15 Landing Pages with Effective Design (2023)

Landing pages are standalone web pages that are usually the first point of contact for potential customers with a company. People typically 'land' on this page directly from search engine results or by following an ad link.

Below are a few essential rules for creating a great landing page, and a handpicked selection of 15 excellent landing page examples.

What makes a successful landing page design

Landing pages serve a single marketing or sales goal, from generating leads to encouraging subscriptions and more. That’s why conversion rate (the number of people who convert versus the total number of visitors) is used to evaluate the effectiveness of landing pages. While there is no magic formula on how to achieve an excellent conversion rate, there are a few web design recommendations that can increase your chances for success:

  • First impressions matter. It takes about 50 milliseconds for a visitor to form a first impression about your website, and this impression will be largely based on what they see. The visual language you use to communicate with your visitors matters a lot—a page with fine imagery, crisp typography, and nice animations will more likely create a positive impression.

  • One page, one goal. Having a clear goal is essential. The design of your landing page should be geared towards the action you want your visitors to take. Do you want them to sign up for your service, leave their email address or anything else? Don’t ask users to do multiple things; for maximum efficiency, focus on one and only action.

  • Strong arguments. Work on your website content early on in your design process, because the text and visuals on your page will define your message and visual hierarchy. Ensure that the copy answers all questions that visitors might have when they browse your page. Remember to put the key arguments above-the-fold, because content that users see in the top area of the screen directly impacts user engagement (if the content is relevant and interesting, they are more willing to scroll for more info).

  • Easy to scan layout. Users don't read on the web, they scan, and it's essential to design scannable layouts that help users find what they are looking for at a glance. Design a clear visual hierarchy that guides readers' eyes around the content intentionally, while removing everything that can be a distraction.

  • Prominent call-to-action buttons. Visitors should be able to spot the primary CTA immediately as they land on a page. You can use a blur test to validate your layout and see what element attracts the most attention, like adding a 5–10 px Gaussian blur to your design in a photo editor. By looking at a blurred version of your landing page, you’ll see what elements stand out. If it’s a CTA button, then everything’s fine.

  • Actionable call-to-action labels. Avoid vague labels like "More info" for call-to-action buttons. Instead, use actionable language that entices users for action and is very clear in what you want them to do. Labels like "Buy now" or "Get instant quote" are more likely to encourage users to do something.

  • Test your design. No matter how much time you spend on designing your landing page, it’s vital to test them with users. The testing doesn’t have to be complex or time-consuming. You can achieve good results with the Five-seconds test. Take a screenshot of your landing page, show it to your users for five seconds, and ask them a few simple questions such as “What is the purpose of this page?” or “What are the main elements you can recall?”

15 landing page examples with great design

Now let’s look at how designers apply the rules mentioned above in practice. Here is a selection of landing pages that impressed us:

1. Elysium Bulimba

Elysium is a development in Bulimba, Australia, that offers luxury living and an exclusive lifestyle. The above-the-fold section of the landing page, Created on Editor X, offers a hero imagery of the building paired with a short and catchy slogan, "Your Slice of Paradise."

There are a few CTAs at a left panel of the page. As the user starts to scroll the page, the content appears in easy-to-scan blocks—images accompany text sections, with repeating, elegant nudges to “Register now.”

2. Hanai World

Hanai World is a social mixed reality platform cultivating connection through a variety of events and gatherings. The above-the-fold area of the landing page contains just enough information to invite users to “Join the movement” or scroll for more details.

As users start to explore the page, they’re met with pleasing parallax effects that create a sense of motion, beautiful 3D images and a floating sphere that guides them along the way.

3. Project Reset

Project Reset is a user-generated documentary time capsule addressed to the future. The site invites visitors to submit anonymous letters that will be opened in the future during an especially challenging year. As you start to scroll this page, you can read some of the letters submitted by visitors. Bright colors, bold typography and embedded videos create an edgy experience that borrows from the visual language of activism in imagining a better tomorrow.

15 Landing Pages with Effective Design (3)

4. Studio One

Expertly selected images can help visitors understand complex concepts and set the right mood. But there is a tool even more powerful than images—videos—and this page is an excellent example of how to use video for capturing your visitors’ attention. This landing page’s first fold contains only text and background video—just enough to pique visitors’ curiosity for more information.

Studio One is Sotheby’s custom marketing design tool that allows agents to select branded print and digital marketing pieces for promoting their listings. Built on Editor X, the landing page introduces the tool and its benefits using a clear, inviting design.

15 Landing Pages with Effective Design (4)

5. First and Foremost

First and Foremost design collective’s landing page is loud, fresh and exciting. With a limited color palette of only two colors and a single sans-serif typeface (NeueMontreal), this layout is eye-catching and powerful.

(Video) How To Create Landing Pages That Convert at 43% 📈

The site introduces the collective of freelance designers and their social and environmental values, without diving into their work—making it a landing page optimized for potential customers to reach out, rather than a portfolio website.

15 Landing Pages with Effective Design (5)

6. Centogene Solutions

Centogene Solutions’ landing page does a great job of using website animation. When first landing on this page, you notice a detailed 3D model of DNA, that twists and twirls to become the brand’s logo on scroll. The rest of the page is filled with well-crafted 3D animations that accompany short text descriptions.

While this pharmaceutical company’s main website is robust and rich with information, their landing page focuses on the basics of who Centogene Solutions are and what they do. This allows for a much more captivating browsing experience meant for getting to know the brand, leaving a lasting impression along the way.

15 Landing Pages with Effective Design (6)

7. Petastic

Petastic is a platform for all pet-care-related experiences. Created on Editor X, this landing page is a classic example of a well-structured design. The key information is available right at the top fold and the "Get Started" CTA is clearly visible, making conversion effortless. As you start to scroll, you can discover information about the service, with subtle animations as the content shows up, adding a sense of motion.

15 Landing Pages with Effective Design (7)

8. Plink

Plink is a platform for handling payment requests. Their landing page’s hero section features a blue gradient background and a 3D animation featuring a spaceship taking off. It’s a visual that perfectly captures their customers’ goal of sending payment requests and getting paid fast. The statement “86% of our payment requests get paid within 12 hours” reinforces the feeling that this service is reliable and works well, encouraging visitors to log into the product.

9. Glowbar

Glowbar is a beauty center with a prime focus on the skincare experience. As such, their landing page places the human face in the above-the-fold area, which naturally attracts viewers' attention. The CTA is prominently located at the center of the screen, matching the color of the model’s shirt and the rest of the site’s palette.

The Glowbar landing page features many details about skincare that help visitors better understand what they can expect from trying this service. It also applies a surprising, radiating gradient that adds a glowing effect to the page.

15 Landing Pages with Effective Design (9)

10. Easol

There is some debate as to how much text is too much text on a landing page. Many landing page examples strive for minimalism in the above-the-fold area, but Easol, a company that sells travel and experiences online, follows an entirely different approach. It uses quite a lot of text in the hero section, creating a bold typographic design. In fact, their top fold is a carefully balanced composition, containing only the essential information.

The black-and-white color combination that dominates this layout adds to the cheekeness of the design. As visitors scroll down the page, the color combinations change from fold to fold, creating a dynamic experience that’s full of visual interest.

15 Landing Pages with Effective Design (10)

11. Stelvio Grotesk

Stelvio Grotesk is a sans-serif font designed by Danilo De Marco. The landing page dedicated to it is basically a historical overview of the Grotesk characters and their role in modern typography. Using sleek visual effects such as motion effects triggered by scroll, the page creates a cohesive story about the font.

The top menu with two call-to-action buttons, "Buy Font" and "Chapters," are sticky so that they always stay in a viewport, making it easier for users to navigate and, ultimately, to purchase the font.

12. The Hiring Chain

The Hiring Chain calls for more inclusive hiring practices. This landing page uses the power of storytelling to describe how people with Down syndrome can be excellent employees. Launching into a fullscreen video to a song performed by Sting, the content is engaging while also adding levity to an otherwise serious topic, making it easier for visitors to form an emotional connection with it.

15 Landing Pages with Effective Design (12)

13. Wunder

Wunder is a seasonable refreshing drink, and this landing page gets as close as possible to describing its taste, without taking an actual sip. It combines fine imagery, crisp typography, and energetic colors to create a laid-back summer mood. The copy is loud but not overwhelming, and the large type can be read quickly and easily.

The CTA leading to “Find Wunder” is placed generously across the page. When hovered over, it turns a relaxing pink gradient, giving visitors all the more reason to click it and find the salespoint closest to them.

15 Landing Pages with Effective Design (13)

14. Marcus Miller Consulting

Marcus Miller is a life consulting specialist. This landing page, created on Editor X, is free of clutter and offers the most critical information upfront: "Uncover your true self and build the life you want."

The landing page offers a careful balance of text and imagery. Together with a muted color palette and plenty of white space, the design establishes a sense of trustworthiness. A CTA button, "Book Appointment," stands out well in this layout, reassuring visitors to get started and receive the support they may need.

15 Landing Pages with Effective Design (14)

15. Mill3

Mill3 is a design agency from Montreal, who’ve designed a landing page dedicated entirely to cocktails. In celebration of the New Year’s, Mill3 created a landing page that gets visitors in a party state of mind.

Еach section of this page details the ingredients and preparation of a particular cocktail, with recipes by Rose Simard and food photography by Kéven Poisson, in a virtual toast to the agency’s clients and collaborators.

(Video) Landing Page Examples

15 Landing Pages with Effective Design (15)

FAQs

How many pages should a landing page have? ›

How Many Landing Pages Should I Have? According to research, business websites with 10 to 15 landing pages will increase conversions by 55%. Additionally, websites with over 40 landing pages increase conversions by over 500%.

What makes an effective landing page? ›

When it comes to determining what makes a good landing page, using fewer words is better. People's attention spans are short. Keep your copy conversational and make sure it matches your brand voice. Add compelling headers and include a clear call to action that inspires people to engage with your content.

What are three types of landing pages? ›

The three main types of landing pages are splash pages, squeeze pages, and sales pages. A marketing campaign could use one or multiple types of landing pages, depending on the CTA.

What were 3 of the key elements to a landing page? ›

Landing pages are most successful when created with certain essential elements. Clear and compelling copy, concise forms and the perfect call-to-action are three essentials elements that you must consider when creating a landing page for your small business' next marketing campaign.

Are landing pages effective? ›

A landing page is a great way to drive traffic, improve your SEO and build your brand. It can also form part of an effective PPC strategy.

What is the best landing page format? ›

In general, a great landing page includes:
  • a strong heading that includes your main key word.
  • a subheading that clarifies the heading.
  • copy that explains the offer.
  • an image, video, or illutration that supports the offer.
  • a form or CTA button where the user can convert.

What is a good name for a landing page? ›

Other names for a landing page include a capture page, a splash page, a squeeze page, a lead magnet page, an opt-in page, a gift page, a preview call invite page, and a free offer page. Whew, that's 8 other names for a landing page.

How do you create a perfect landing page? ›

Landing Page Best Practices
  1. Craft a benefit-focused headline.
  2. Choose an image that illustrates the offer.
  3. Write compelling copy.
  4. Include the lead form above the fold.
  5. Add a clear and standout call-to-action.
  6. Give away a relevant offer.
  7. Only ask for what you need.
  8. Remove all navigation.
11 Nov 2020

What are the biggest landing page mistakes? ›

Landing page mistake #1: Too many conversion goals. Landing page mistake #2: Assuming shorter forms convert better. Landing page mistake #3: Including a navigation menu and footer. Landing page mistake #4: Not matching ad copy with landing page copy.

What are the types of landing? ›

If you're just getting started, or if you're knocking off the rust, here's a breakdown of the basics.
  • 1) Power-Off Landing / Short Approach. ...
  • 2) Normal Landing. ...
  • 3) Short Field Landing. ...
  • 4) Soft Field Landing. ...
  • 5) Touch-And-Go. ...
  • 6) Stop-And-Go. ...
  • 7) Precision Spot-Landing. ...
  • 8) Cleared For 'The Option'
23 Apr 2022

What are the 5 elements of a site structure? ›

Therefore, you must make sure that a single element doesn't let down the entire website.
...
Here are the five elements to web design:
  • Content. There's no denying that 'Content is King'. ...
  • Usability. ...
  • Aesthetics. ...
  • Visibility. ...
  • Interaction.
20 Feb 2019

What are the 4 types of landing? ›

There are 4 basic categories of Landing Gear that General Aviation planes use: Tricycle, Tail-Wheel (Conventional), Pontoons, and Skis. Tricycle Gear planes are by far the most common, as they are only marginally heavier than the older Tail-Wheel design but have several advantages.

What are the 5 types of Web pages? ›

Different types of websites call for their own unique style of web design.
...
Let's explore five popular types of websites along with best practices for designing them and helpful templates to get you started.
  • Ecommerce websites. ...
  • Personal websites. ...
  • Portfolio websites. ...
  • Small business websites. ...
  • Blog websites.
5 Nov 2021

What are the 6 types of Web pages? ›

How many types of webpages are there?
  • Homepage.
  • Product Page.
  • Blog.
  • Landing Page.
  • About Page.
  • Contact Page.
  • Search Page.
  • Custom 404 Page.
2 Aug 2021

How long should a landing page take to design? ›

Landing Page (35+ hours)

It's created for promoting or selling a product or service and should motivate visitors to take action. Therefore, the discovery, content creation, and reviews take less time than usual. The web design time estimate ranges within 15-80 hours.

Can landing pages replace a website? ›

It's a good question, with a simple answer. You CAN use a landing page to create a simple website. BUT you probably won't get the results you want. Remember, websites and landing pages serve different purposes, different goals, and different audiences.

Who has the best landing page? ›

Here are seven of the best landing page builders out there, and why each one is worth checking out.
  • Unbounce – Best For CRO. ...
  • Clickfunnels – Best For Driving Sales Leads. ...
  • Wix – Best For Beginners. ...
  • Convert Kit – Best For Driving Email Signups. ...
  • Divi – Best For WordPress. ...
  • Instapage – Best For Agencies.
10 Jun 2022

Should landing pages be short or long? ›

The longer page resulted in a 52% increase in sales. Image via Conversion Rate Experts. Shorter landing pages work best when the lead already knows what they're looking for and your page presents the exact solution without fluff or filler.

What is a high converting landing page? ›

A high-converting landing page is one that instantly compels visitors into clicking the CTA button and becoming leads. And multiple landing pages targeted to different audiences and ad campaigns can substantially increase your conversions.

Why is it called a landing page? ›

A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location. Every content strategy should include the use of landing pages to convert more traffic and increase conversions.

How do you create a unique name? ›

By reading the naming strategies below you'll certainly pick up useful skills in creating cool character names.
  1. Pick a One Word Name. ...
  2. Go Wild With Humor. ...
  3. Make the Name Match. ...
  4. Reverse the First and Last Name. ...
  5. Repeat. ...
  6. Use Your Name. ...
  7. Use an Anagram Generator. ...
  8. Add a Prefix or Suffix.

What does a perfect landing page look like? ›

A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. The landing page headline and subheadings provide a key opportunity to promote the value of your offer.

Do landing pages improve SEO? ›

SEO landing pages are those optimized for search engines — with features that make it particularly appealing to the algorithms that decide whether or not a page is valuable to searchers. Because most marketing campaigns are relatively short, people assume it's not necessary to optimize landing pages.

What is the difference between a landing page and a website? ›

As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.

Can I use Canva as a landing page? ›

But here's some good news, especially for folks who are just starting out or working on a limited marketing budget: you can make a landing page for free using Canva Websites. Canva Websites is free and easy to use, thanks to its intuitive drag-and-drop editing tools. And yes, there's no coding required.

How much does it cost to have a landing page designed? ›

Designing a landing page costs anywhere from $75 to $3000 or more, with pricing depending on several factors, including who you hire to design the page. Freelance landing page designs can cost $100 – $2000 per project, while agency pricing can range from $1400 to $3200. However, the investment is well worth it.

Why do landing pages fail? ›

Demanding too much information. Lack of trust. Broken links. Failing to track, test, or optimize your landing page.

What makes a bad landing page? ›

The multitude of boxes, multiple navigation patterns and large, bold text all crammed onto the screen makes for a poor viewing experience. Layout is a critical factor for your landing page design as it has a direct impact on how your landing page will perform.

How long should my landing page be? ›

How long should a landing page be? There's no right length for sales or landing pages. However, while they should still be at least 300 words (like other standard pages) from an SEO point of view, it's only logical to have much longer landing pages.

What is standard landing page size? ›

What size is a landing page? The recommended landing page size is 940 – 960 pixels, which works for the majority of different screen sizes. Moreover, any landing page content within the 720-pixel height should display properly on the screen upon page load.

What is the highest converting landing page? ›

According to Larry Kim at Wordstream, the average landing page conversion rate is 2.35%, while the top 25% convert at 5.31% or higher. The top 10% are pages with conversion rates of 11.45% or higher. And that's what you need to aim for.

How do you structure a landing page? ›

3. Good landing pages follow a proven structure.
  1. Open with a benefit-oriented headline. ...
  2. Write clear, relevant, and concise copy. ...
  3. Focus on getting visitors to take one specific action. ...
  4. Remove distracting navigational links. ...
  5. Make the form or checkout option prominent. ...
  6. Maintain your brand.
22 Sept 2022

How do I promote my landing page? ›

How to Drive Traffic to Your Landing Page
  1. Reach people you already know with email marketing.
  2. Optimize your landing page for SEO.
  3. Let paid search advertising pave a direct road to your landing page.
  4. Reach out to influencers.
  5. Repurpose existing content.
  6. Harness the power of public relations.
  7. Enjoy the [free]dom of social media.
14 Mar 2021

Is Facebook a landing page? ›

Facebook landing pages refer to the ones attached to Facebook ads. They're still meant to entice audience members to take action, but are optimized for use on Facebook. Just like there's best practices for creating landing pages for your website, there's some for those linked to Facebook ads.

Why is it called landing page? ›

A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location. Every content strategy should include the use of landing pages to convert more traffic and increase conversions.

Videos

1. 15 Great Landing Page Examples on Dribbble
(React Sharing)
2. How To Create Your Own Real Estate Landing Page (Plus 15 Examples)
(Kyle Handy)
3. How to Design a High Converting Landing Page
(Superside)
4. Mobile First Design | 6 Best Practices for Responsive Landing Pages
(Waseem Bashir)
5. Create Beautiful Landing Pages in just 15 minutes (no experience needed)
(Modern World Consulting)
6. How to Make a Beautiful Landing Page That Converts | 5 Tips for Optimizing Your Website (2022)
(Adam Erhart)
Top Articles
Latest Posts
Article information

Author: Barbera Armstrong

Last Updated: 11/09/2022

Views: 6099

Rating: 4.9 / 5 (59 voted)

Reviews: 82% of readers found this page helpful

Author information

Name: Barbera Armstrong

Birthday: 1992-09-12

Address: Suite 993 99852 Daugherty Causeway, Ritchiehaven, VT 49630

Phone: +5026838435397

Job: National Engineer

Hobby: Listening to music, Board games, Photography, Ice skating, LARPing, Kite flying, Rugby

Introduction: My name is Barbera Armstrong, I am a lovely, delightful, cooperative, funny, enchanting, vivacious, tender person who loves writing and wants to share my knowledge and understanding with you.