10 chatbot marketing examples to boost your bot strategy (2022)

The chatbots have arrived.

The instant gratification of @-mentions, DMs and chatbots has influenced the trajectory of social messaging and customer care. The need for conversational commerce remains high as customers want to interact with brands in a way that feels natural (and efficient). Over 70% of customers expect a conversational care experience when they engage online with brands.

According to the Sprout Social Index™, nearly 55% of brands use private/direct messaging for marketing purposes, showcasing the enormous opportunity that 1:1 communication provides.

More brands are adopting chatbots for customer care requests because they can address concerns around the clock, but these digital personal assistants can provide much more.

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How your brand can bloom with chatbot marketing

Your brand can benefit from chatbot marketing in several ways. Here are a few:

Save time and resources while serving more customers

Chatbots are available 24/7, allowing them to service more customers whenever they need help. Bots can answer frequently asked questions, provide discount codes—and so much more. They can also create tickets for a human agent to address during working hours. When social bots resolve simple issues, human agents can focus their attention on more complex problems.

Essentially, these instant replies provide the quick solutions and information consumers crave, leading to a positive customer experience. If executed properly, bots can help boost your brand image and reputation as well.

Provide a personalized experience by segmenting traffic

Chatbots can segment inbound traffic by leading the conversation based on the customer’s needs. For example, if a customer asks about pricing packages, a chatbot could identify them as a warm lead and suggest that the user complete an order. Many chatbots complete orders directly in the chat, freeing the customer from going to the website on their own.

Removing those extra steps on the customer’s end reduces friction in their journey. The chatbot is a catalyst that speeds up the step from browse to buy. Since bots provide almost all of the necessary details about a service or product, they can hyper-personalize the chat experience.

Capture data to refine your marketing strategy

The messaging data bots collect can provide insights into your audience’s needs and wants. Social messaging data can highlight important voice of customer feedback. The information you gain from this data can inform other chatbot marketing strategy tactics, future campaigns and your product roadmap.

Provide support via familiar channels

Integrating chatbots on social messaging channels like Twitter Direct Messages, Instagram Direct Messages, WhatsApp and Messenger allows brands to connect with customers online in a quick way. Using these familiar channels also makes your brand more accessible to audiences who will never reach out via email or phone. Meet your audience where they are and use a chatbot to carry out your marketing strategy at scale.

10 chatbot examples to boost your bot strategy

There’s a huge difference between a bot answering “yes” or “no” questions and a bot that provides meaningful experiences.

(Video) Top 10 chatbot marketing strategies you should use in your business

The positive impact of chatbots hinges on the quality of a brand’s bot. This begs the question: What makes a “good” chatbot?

We’ve put together a list of chatbot examples that show practical uses of bots online and the diverse range of businesses rolling them out. Check out why these brands are deemed the best of the bots and what your business can learn from them.

Ecommerce chatbot examples

1. HelloFresh

HelloFresh is one of our favorite chatbot marketing examples because it ticks all the boxes of what a bot should do.

For starters, their Messenger chatbot is self-aware—in the sense that HelloFresh immediately acknowledges you’re speaking with a chatbot, as opposed to a customer service rep.

Your customers are smart. They know when they’re talking to a bot and when they’re not. HelloFresh manages to show off their brand voice by playfully introducing the bot as Brie.

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Also, note that HelloFresh provides a variety of prompts to help guide the conversation from point A to point B. The bot suggests questions, likely based on the most common questions their human reps receive. Users have the option of typing in a question as well.

As you’ll see with most of our chatbot marketing examples, these bots try to stay away from totally open-ended messages that could result in errors. Remember: bots should make for better user experience, not a more complicated one.

In addition to answering questions, the bot has a built-in social selling component by offering bot-exclusive discount codes if the user asks about them. Instead of just offering the discount in the chat, Brie takes it a step further by automatically redirecting to HelloFresh’s Hero Discount Program page. The page highlights the discount program, along with testimonials and frequently asked questions. Using the bot to push this program is a great example of how brands can track and assess the ROI of these helpful digital assistants.

Expect these sorts of offers to become more common as brands look for new incentives to encourage people to interact with their bots.

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2. Domino’s Pizza

With the rise of mobile and social shopping, brands are constantly looking for ways to drive revenue from their social channels.

Domino’s has a chatbot for Messenger and their website. Staying true to its brand voice, the chatbot is named Dom. The bot allows customers to place orders and customize their pizzas all within the chat, making it a cinch to buy your favorite pie. Dom has the ability to save and repeat orders and find the closest store to you.

This is arguably one of the best chatbot marketing examples for highlighting how a bot can take something done via mobile and make it just as good (if not better) on social. Although digital ordering is nothing new, ordering through a chatbot requires no native downloads or sign-ups on an app.

(Video) The 3-Step Chatbot Strategy Anyone Can Implement (🎥 DigitalMarketer)

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3. Sephora

Sephora became one of the first brands to integrate chatbots when they began using them in 2017 via Kik. Today, Sephora’s beauty bots boast a bounty of features.

Want to browse products? Book an appointment? Try on makeup using augmented reality technology? Your virtual beauty coach can do all of that and then some.

Sephora elevates customer care to the next level, creating a compelling experience while supporting brick-and-mortar sales with chatbot services on Messenger and Kik.

Similar to Domino’s, Sephora lets users take a variety of actions without having to leave the chat. The bots answer basic customer service questions like order tracking and product availability, but each platform leverages its own unique features to offer a more personalized shopping experience.

On Kik, the beauty bot asks users to take a quiz so they can provide recommendations based on their preferences. If a user wants to purchase a product, they are redirected to the mobile site or Sephora. The bot also features makeup tips, tutorial videos and reviews.

The beauty bot on Messenger is more extensive. Like Kik, the bot offers beauty coaching via makeup tutorials and product reviews, but it also provides news stories, trend reports and two unique features, Sephora Reservation Assistant and Sephora Virtual Artist.

The Reservation Assistant books appointments for makeover services at stores while Virtual Artist allows you to try on looks via AR technology. Beauty enthusiasts can use Color Match to find their perfect shade of lipstick or foundation. And, of course, users can also use Messenger to connect with a live agent.

4. River Island

London-based fashion company River Island uses chatbots to help streamline their customer service. This popular High Street fashion brand has over 350 stores internationally and a strong online presence with millions of followers across social media, so they get thousands of online inquiries each day.

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River Island’s chatbot, RI-bot, is available on Messenger and Twitter Direct Message. Customers can use RI-bot to check on orders, ask about a product, locate a store and more. The bot provides links to the website’s frequently asked questions page as well.

The brand launched the chatbot in mid-April 2020. Within six months, they earned 15 million content engagements and 6.1 million post links. With these kind of metrics, River Island proves to be fashion-forward and future focused.

Chatbot marketing examples

5. Mountain Dew

As the self-proclaimed “unofficial fuel of gamers,” Mountain Dew used a chatbot to directly connect with this customer base, leveraging advocacy and engagement to take their bot and brand to the next level.

The energy drink brand teamed up with Twitch, the world’s leading live streaming platform, and Origin PC, a PC gaming rig manufacturer, for their “Rig Up” campaign.

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As Twitch’s first branded chatbot, DEWBot played a major role in the larger promotion of Rig Up, an eight-week streaming series where fans could tune in to see exclusive content and win prizes, including the grand prize of a fan-assembled Super Gaming Rig worth $50,000.

Mountain Dew streamed episodes in their Twitch studio, featuring top gaming hosts, industry insiders and professional players.Each episode highlighted a core gaming rig component for the grand prize. The chatbot pushed out polls so fans could vote on rig components. The poll data allowed on-air hosts to update the community in real-time, including the crown winning rig feature. Each weekly vote earned viewers an entry into the grand prize drawing for the Super Rig.

By the end of the campaign, Mountain Dew won a Shorty Award for Best Use of Chatbots and saw some impressive metrics. Viewers watched over 11.6k hours of branded content and the campaign earned 48 influencer shoutouts. Mountain Dew’s Twitch fans increased by 265% and the channel engagement increased by 572%. The campaign also reaped long-term benefitsby collecting insights about Mountain Dew’s Twitch community for future promotions.

6. Arsenal Football Club

The English soccer powerhouse Arsenal Football Club (FC) uses bots to engage with their audience while promoting their brand. The sports team is also a great example of timely content delivery and how you can use bots for more than just customer service.

Meet Robot Pires, the digital doppelganger of the French football coach and former professional player.

Robot keeps soccer fans up to date with the latest news about the clubs, upcoming fixtures, real-time match updates and more. Plus, he can help you purchase tickets for the next game, view player stats or find videos including player interviews and moments from some of the team’s greatest victories. Superfans can dive in even deeper with reports, analysis and play-by-play match commentary.

The sports team scores extra points for creating a personalized marketing experience as well. Users can customize alerts, follow their favorite topics and players, and more. This online coach is available on Slack, Skype, Telegram and Messenger.

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Customer service chatbot examples

7. KLM Royal Dutch Airlines

KLM Royal Dutch Airlines is an excellent example of using chatbots in hospitality. KLM’s bots streamline their internal operations by providing fast, personalized customer care.

The airline’s bot is nicknamed “BB” for “BlueBot” and available on Messenger. BlueBot is multilingual and provides 24/7 real-time service for various travel inquiries. Users can book tickets, view baggage information, ask about refunds, check flight status and more.

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If BB can’t answer a question, the bot will connect you with a live agent. The chatbot also offers emoji direction services, which give travelers information based on their location. The bot will show directions to a destination of choice once the user sends a relevant emoji and their location on Messenger.

8. Babylon Health

Chatbots are common in the healthcare space and many brands use them to help patients and provide telemedicine services. Babylon Health uses AI-powered bot technology with Symptom Checker, which is available via the app and their website.

Although a robot should never replace a physician or confirm a diagnosis, Babylon’s bot can provide information based on medical history, analyze symptoms, identify potential causes and set up patients with a live consultation with a doctor for next steps. Patients can also use the bot to book appointments. Essentially, the Babylon’s bot streamlines their customer service so patients can get the care they need faster.

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9. Plum

Plum, a money management company, stands out with their chatbot-exclusive service. In other words, they are a bot. This London-based fintech company implements AI technology to help users manage their personal finances. The bot is supported through Plum’s mobile app and Messenger.

What’s notable about Plum is their onboarding process. The conversation with Plum is entirely prompted, giving the customer a choice to sign-up or learn more information in smaller “chunks.” The interactivity of Plum’s bot certainly beats a boring wall of text or a traditional Q&A.

The bot’s casual tone, emojis and conversational calls-to-action keep the reader naturally scrolling and tapping rather than feeling like they’re being sold to. This is a prime example of how to funnel a customer through a conversation to eventually lead them to take action.

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10. Sprout Social

Last but not least, is our chatbot! We provide a prompt-heavy bot to provide customers with exactly what they need.

Customer support? Account issues? Features and pricing plans? It’s all there and just a tap or two away.

And like most bots, we provide our customers with the option to speak directly to one of the lovely humans on our support team.

What’s even cooler than our own bot is Sprout’s chatbot builder.

Despite popular belief, you don’t need to be a technical wizard or programmer to get started with social bots. Sprout’s Bot Builder provides a variety of pre-built bot templates that make the process even easier. You can optimize your bot for customer care, shopping and leads.

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Based on your business’ needs, you can put together actions and workflows that also show off your brand’s personality.

Whether it’s a few simple queries or something more complex, we can help you build an awesome experience for your customers.

Plan a smarter strategy with chatbot marketing

If you want to learn more about what bots can do for your business, we recommend checking out Sprout’s ultimate guide to chatbots.

And if you’re interested in building your own bot, watch the video below to see how Sprout can help.

(Video) How To Build A Lead Generating Funnel With Chatbots


What are the 7 steps to create a chatbot strategy? ›

Let's walk through them in order.
  1. Audience. The first key to a successful strategy is to profile your ideal customers. ...
  2. Goal. To define the purpose or goal for your chatbot strategy, begin with the end in mind. ...
  3. Performance. ...
  4. Key Intents. ...
  5. Storytelling. ...
  6. Platform Strengths: ...
  7. Feedback.

What is chatbot marketing strategy? ›

Chatbot marketing is a marketing technique that employs computer programs to automate interactions with prospects and customers, either on your website or in your app, for the purpose of generating sales.

How do I promote a new chatbot? ›

It's now your turn to bring users to your chatbot, and we will help you with the most 11 effective ways to promote your chatbot.
  1. Use Unique URL, QR Code and Messenger Code.
  2. Implement Facebook Web Plugins.
  3. Promote on Bot Stores.
  4. Share Your Chatbot's Story.
  5. Create a Landing Page.
  6. Update Your Facebook Fan Page Cover.

What's an example of a bot? ›

More recent examples of chatbots include virtual assistants, such as Amazon's Alexa, Apple's Siri and Google Assistant. Social bots. These bots, often considered opinion bots, influence discussions with users on social media platforms.

How do I make a chatbot for my business? ›

  1. 7 Steps to Develop a Chatbot for Your Business. Image: Zapp2Photo/Shutterstock. ...
  2. Define the problem. First of all, it is important to decide why you would need a chatbot. ...
  3. Create the conversation flow. ...
  4. Selecting the chatbot platform. ...
  5. Integrating the chatbot. ...
  6. Testing the chatbot. ...
  7. Analysing the conversations. ...
  8. Improve the chatbot.

How chatbot works step by step? ›

A chatbot communicates similarly to instant messaging. A chatbot is software that simulates human conversations. It enables the communication between a human and a machine, which can take the form of messages or voice commands. A chatbot is designed to work without the assistance of a human operator.

How the chatbot works for marketing and sales? ›

A chatbot can catch your audience's attention and learn from the interaction, allowing it to send relevant information regarding your brand, products, and services. Essentially, it's able to up-sell and cross-sell in a personalized, conversational, and engaging way.

What makes a great chatbot? ›

A good chatbot is precise and motivates the user to talk

On the one hand, the conversation with a bot should be short enough to get the message across. On the one hand, the chatbot must also motivate the user to continue the conversation until the goal – for example, answering a question – is achieved.

Is Siri a chatbot? ›

Yes! Technologies like Siri, Alexa and Google Assistant that are ubiquitous in every household today are excellent examples of conversational AI. These conversational AI bots are more advanced than regular chatbots that are programmed with answers to certain questions.

How do I get people to use my chatbot? ›

This is a very simple strategy to implement as well. Simply set up a trigger for the chatbot to send a message to the customer when they visit a product page.
7. Throw In Some Call-to-Action Buttons
  1. “Buy Now”
  2. “Finalize Your Purchase”
  3. “Get Help Now”
  4. “Speak to an Agent”
  5. “Call Now”
Dec 26, 2018

How do I promote my chatbot on WhatsApp? ›

This is quite literally as easy as it sounds. Put your WhatsApp Business Number on your website, landing pages, in your email footers, and tell your customers to contact you there. If they take you up on your offer and message the number, you're in business! The WhatsApp Chatbot will handle the rest.

How can I promote my telegram bot? ›

You can use the short link and widget to promote your telegram bot. You can send the short link to people via email and sms. And you can use the widget on your website. And when a user click on the short link or widget, he/she will be redirected to your Telegram channel.

How can I create my own bot? ›

Perform the following steps to create your first chatbot:
  1. Create a bot. Go to gupshup.io and login using your Github or Facebook login. ...
  2. Testing your bot. Local testing: You can test your bot locally within IDE itself using our in-built chat widget. ...
  3. Deploy On Prod. ...
  4. Test your bot on Gupshup proxy bot. ...
  5. Publish your bot.

Where are bots used? ›

The most extensive use of bots is for web crawling, in which an automated script fetches, analyzes and files information from web servers. More than half of all web traffic is generated by bots. Efforts by web servers to restrict bots vary.

How do bots make money? ›

Earn Money with Bots from Native or Sponsor Ads

These may be PPC (pay-per-click advertising, such as Google Ads), affiliate advertising, or sponsored advertising. Looking to the future, marketers are exploring options for landing pages for conversations via chatbots.

How many types of chatbots are there? ›

This article aimed to help understand the two main types of chatbots: rule-based and AI chatbots. The latter has a much more complicated functionality and contextual awareness that require less training data and that can actually perform the task for the customer without any human assistance.

Is making a chatbot easy? ›

Chatbot platforms are the best place for beginners to start with, These platforms are simple, easy to use design and we don't need any kind of coding knowledge, it is simply a drag and drop function. All you would be needed to do is to form the flow or algorithm of how this chatbot is gonna work.

How effective are chatbots? ›

Chatbots can cut operational costs by up to 30%. 85% of customer interaction will be handled without human agents by 2021. 50% of businesses plan to spend more on chatbots than on mobile apps. 64% of internet users say 24-hour service is the best feature of chatbots.

What is chatbot used for? ›

At the most basic level, a chatbot is a computer program that simulates and processes human conversation (either written or spoken), allowing humans to interact with digital devices as if they were communicating with a real person.

Why do you need a chatbot? ›

Chatbots can automate tasks performed frequently and at specific times. This gives employees time to focus on more important tasks and prevents customers from waiting to receive responses. Proactive customer interaction.

What is chatbot in simple words? ›

At the most basic level, a chatbot is a computer program that simulates and processes human conversation (either written or spoken), allowing humans to interact with digital devices as if they were communicating with a real person.

What is the future of chatbots? ›

The future of chatbots is that businesses will automate simple payments and allow users to pay directly over live chat or Facebook Messenger apps. The instant process makes the customer happy and improves customer satisfaction. MasterCard has also launched a chatbot, especially for customer payments.

What is rule-based chatbot? ›

A rule-based chatbot uses a tree-like flow instead of AI to help guests with their queries. This means that the chatbot will guide the guest with follow-up questions to eventually get to the correct resolution. The structures and answers are all pre-defined so that you are in control of the conversation.

Is chatbot digital marketing? ›

Chatbots make this process of marketing on the digital platforms more streamlined and more manageable by automating the process, which sets "the marketing specialists" free, allowing them to work on other things. These AI-fueled programs are great human engagement enablers.

How do you make a chatbot content? ›

6 tips for nailing your chatbot content strategy
  1. Ask questions. ...
  2. Give options that express personality. ...
  3. Use video, audio, and GIFs. ...
  4. Keep your sections short. ...
  5. Update the experience regularly. ...
  6. Don't abandon the tried and true rules of storytelling.

What happens if you say 14 to Siri? ›

Siri displays a message explaining the number is used in some locations to contact emergency services. Siri then goes onto confirm whether it should dial 14, 03, or indeed, Emergency Services. Please be aware; however, this is not a guarantee it will work this way on every Apple device and operating system version.

Is Alexa a bot? ›

Alexa is formally a chatbot. Recently, Amazon started revealing another component on iOS that empowers clients to type their solicitations to Alexa and see reactions on the screen.

What is a Gmail bot? ›

Bots are automatic programs you chat with, just like people. They can help: Look up information. Schedule a meeting. Complete a task.

Is Alexa a chatbot? ›

Alexa is formally a chatbot. Recently, Amazon started revealing another component on iOS that empowers clients to type their solicitations to Alexa and see reactions on the screen.

Is WhatsApp a chatbot? ›

WhatsApp chatbot is an automated software powered by rules or artificial intelligence (AI) and runs on the WhatsApp platform. People communicate with WhatsApp chatbot via the chat interface, like talking to a real person.

Is Siri a chatbot? ›

Yes! Technologies like Siri, Alexa and Google Assistant that are ubiquitous in every household today are excellent examples of conversational AI. These conversational AI bots are more advanced than regular chatbots that are programmed with answers to certain questions.

Is Google Assistant A chatbot? ›

Nearly every tech company worth its silicon now has a virtual assistant: Apple's Siri, Amazon's Alexa, Microsoft's Cortana, and Google Assistant, among others. What do these digital helpers—known as chatbots—have in store for us?


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