10 Awesome Chatbot Benefits for Your Business (2022)

Customer communication has to be prompt whether for sales, marketing, or support.

And if your business isnotdelivering smooth engagement, customers would definitely never stick with it.

This is where AI-powered chatbots can make their presence felt as they can automate customer communicationand augment the support in a big way.

In fact, 35% of consumers want more companies to use chatbots to improve their communication strategy and deliver a better experience.

With so many chatbot business benefits to achieve, you should immediately plan to automate customer communication and ensure a hassle-free customer journey at every step of the way.

Chatbot Benefits for Customers

The need to stay available all the time is at the center of the ever-growing popularity of chatbots across industries. And if your business wants to engage customers round the clock and improve their experience, it must use a bot at some point in the time. This will help manage customer requests with instant responses and boost satisfaction levels.

10 Awesome Chatbot Benefits for Your Business (1)

Chatbots are quite advanced and they ensure many advantages for customers.

  • 24/7 Availability – Customers needn’t wait for the next available operator when chatbots are part of the communication strategy on a round-the-clock basis.
  • Instant Response – Chatbots can handle the queries of thousands of customers instantly as well as simultaneously and improve the average response time.
  • Consistency in Answers – The use of chatbots can help businesses maintain a great level of consistency in answers and improve customer experience with the brand.
  • Omni-channel – AI-powered bots come with omni-channel messaging support features which help customers communicate with businesses through various channels such as websites, Facebook, etc.
  • Personalization – Bots can ensure a touch of personalization by engaging customers with one-on-one conversations, maintaining a natural-sounding tone, and by being good at interactive communication.
  • Multilingual – Your business can program the sales bot to answer queries in the language of customers and expand the reach to new markets or territories.
  • Order without human help – Thanks to bots-driven automation, customers can book orders or do transactions without any human help.

Chatbots with AI and machine learning capabilities can help you redefine customer service in a big way. Start a free trial of the AI-powered chatbot and deliver a slew of benefits to your customers.

Chatbot Benefits for Businesses

Chatbots can be an incredibly useful tool when it comes to forging good customer relationships. Your business can leverage it to build strong connections by engaging, and interacting with, users coming to the website. By integrating chatbots, you not only achieve marketing goals but also drive sales and improve customer service.

There are many different ways a chatbot can positively impact customer communication and drive business growth.

  1. Increase Customer Engagement
  2. Improve Lead Generation
  3. Reduce Customer Service Costs
  4. Monitor Consumer Data to Gain Insights
  5. Devise a Conversational Marketing Strategy
  6. Balance Automation with Human Touch
  7. Meet Customer Expectations
  8. Achieve Scalability of Support
  9. Streamline Your Customer Onboarding Process
  10. Make the Customer Journey Smoother

Let us discuss the chatbot benefits in detail.

1. Increase Customer Engagement

Chatbots can help businesses take customer engagement to the next level.

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By using conversational AI chatbots, engagement can be driven based on the user data and made more interactive.

What’s more, bots can deliver consistent answers and this helps you avoid dishing out irrelevant information to customers.

And when relevant and quick responses are delivered, customers can stay longer on your website and maintain the conversation.

Tips to boost customer engagement using chatbots

  • Personal touch to conversations- Chatbots are smart enough to analyze responses based on the customer details and history and thus, can give engage at a personal level and drive conversations.
  • Real-time response – Your business can use bots to deliver fast, real-time responses to customers and avoid losing them to competitors.
  • One-on-one responses – Customers expect immediate one-on-one responses and you can use a chatbot to meet that goal and enhance their experience with your brand.

2. Improve Lead Generation

Bots are quite advanced and also very effective at engaging customers with personalized messaging throughout their journey.

In fact, your business can use chatbots for lead generation to guide customers in making quick decisions.

AI bots can use a preset questionnaire to persuade the visitors for lead generation and ensure higher conversion rates.

10 Awesome Chatbot Benefits for Your Business (2)

Source

A Finnish housing investment company, Asuntoyhtymä, is a good example of how to use chatbots for lead generation. It implemented a giosg chatbot onto property portals to help their customers with an easy way to reach out.

The company created two different contact forms, one each for rental requests and arrange a viewing, and went on to generate 300 new leads in just three months.

How to use chatbots for lead generation?

  • Better lead qualification – Bots qualify leads by asking relevant questions and directing them to the sales team for immediate sales conversion. A chatbot template for appointment booking can help schedule an appointment if the team is busy/unavailable.
  • Better lead nurturing – The qualified leads are nurtured thereafter based on their customer journey. For e.g. in an e-commerce business, a chatbot engages the customers by giving personalized recommendations, combo offers, or discount coupons to improve sales conversions.

3. Reduce Customer Service Costs

Implementing chatbots is an investment to optimize customer service costs.

By investing in chatbots, you can save extra costs that otherwise go into hiring more support resources.

With chatbots, a business can reduce costs on different levels:

  • Salaries
  • Training
  • Infrastructure

Similarly, customer service with AI chatbots can benefit in many ways;

(Video) 12 Benefits of Chatbots for Every Business

  • Scale their chat support during busy hours
  • Automate routine business processes
  • Enable new customer service models

In addition, AI-bots can be scaled during the peak hours of business without any further costs.

Besides, by ensuring a brand experience that is simpler and more seamless for customers, bots also reduce a significant amount of money and add value to the bottom line.

4. Monitor Consumer Data to Gain Insights

Chatbots are an excellent tool to track purchasing patterns and analyze consumer behaviors by monitoring user data.

This data can help companies market the products differently and expand their reach.

Similarly, bots can be used to collect feedback through simple questions and improve products or optimize the website.

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Sephora, the globally acclaimed cosmetic brand implemented a chatbot in partnership with Kik messaging application. It gives customers an opportunity to use the chatbot to ask for makeup recommendations or request product reviews and get relevant products or videos.

Best practices in using chatbots for consumer data

  • Create customer profiles – Your company can use chatbots to collect customer information like name, contact details, etc., and create a customer profile.
  • Send push notifications – The use of bots can prove helpful in keeping existing customers engaged through regular and timely push notifications.
  • Suggest relevant content – Brands that use AI-powered bots are able to provide customers with product details and also suggest relevant content.

5. Devise a Conversational Marketing Strategy

Conversational marketing is all about using the power of real-time customer interactions to help move buyers through the sales funnel.

It can help your business create authentic experiences and build relationships with customers.

When brands use chatbots for marketing, they easily engage with people through targeted messaging and smart chatbots, therefore, driving the conversion rate.

10 Awesome Chatbot Benefits for Your Business (4)

Domino’s AnyWare takes the concept of conversational marketing to the next level by allowing customers a chance to order their favorite items through a number of available menu options.

Benefits of conversational marketing strategy

  • Engage more leads – Your business can engage with more leads when it allows visitors to start conversations on the website compared to when it asks them to first fill the forms.
  • Respond to customers individually – Bots may not be among the top examples of guerrilla marketing but they can nonetheless make it easier to respond to customer questions individually and avoid the usual fixed lead funnel crammed with marketing activities.
  • Improve customer experience – The purpose of conversational marketing is to cut back on frustrating experiences that customers encounter with the customer support line or IVR system.

6. Balance Automation with Human Touch

Combining AI technology with a human touch can help brands deliver seamless customer support.

Likewise, integration of chatbot and live chat software together means you empower customers to self-serve and connect with a human agent when needed.

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By using AI-enabled chatbots as the primary channel, your business can deliver real-time support, promptly answers queries, and boosts customer satisfaction.

However, there might be instances when the bot is not able to identify the user intent in the request and so it needs to make a human handover.

For that reason, you need to understand the difference between chatbot vs live chat and try to integrate them together for better customer service.

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Source

American Well, a telemedicine company, is a good example of how websites can use chatbots and live chat intelligently to determine user intent quickly and enhance customer experience.

How to balance automation with the human touch?

  • Live chat agents can handle complex queries that require comprehensive discussion without leaving the customers unanswered.
  • The smooth transition between chatbot to live chat provides real-time response to the customers, giving them the best hybrid experience.
  • The integration of live chat and chatbot together can help brands engage with customers intelligently and all day, every day.

7. Meet Customer Expectations

Customers expect quick responses to complaints or queries.

Since chatbots are increasingly getting smart, brands can use them to automate some of the routine interactions and meet customer expectations. Whether you use an Android chatbot or WhatsApp, the purpose is always the same: to ensure value to customers via automation.

With automation as one of chatbot use cases, customers won’t have to wait for human agents for engagement and this can definitely their experience with the brand and contribute to retention as well.

Tips to use chatbots to meet customer expectations

  • Proactive interactions – Bots can help businesses proactively interact with the customers, deliver them quick responses and get higher open rates than email.
  • Personalized experience – The use of a chatbot can prove very handy when it comes to delivering a personal experience to customers across multiple touchpoints as this can also impact sales and conversion rates.
  • Effective targeting – Using chatbots for sending visual content and giving information about product information, offers, discounts, etc can ensure effective targeting and boost customer engagement.

8. Achieve Scalability of Support

For any customer-centric business, having an option to scale the support should always be among the first of priorities.

And by achieving the scalability of support, it can have the ability to successfully handle any traffic surge — like the festive seasons or peak hours — without much of investment.

This is where chatbots can help — they ensure your business is able to manage conversations during peak hours without adding more support experts or without providing training, etc.

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A lot of restaurant businesses deploy chatbots to effectively handle the situation when the demand rises, the customer orders go high but a small staff is not able to handle it. Big brands like Taco Bell and Dominos are using chatbots to arrange the delivery of parcels.

(Video) Awesome Examples of a Chatbot at Work

How can chatbots help scale your support?

  • The use of customer support chatbot templates can help you improve your business productivity without any extra costs and resources.
  • AI-powered bots are able to manage thousands of conversations and answer each question immediately, no matter what time it is or how many customers are reaching you.
  • You can scale the support with bots and handle a large volume of chats without affecting the business costs.

9. Streamline Your Customer Onboarding Process

Customers love being guided and pampered.

No matter how many tutorials or content guides you provide, they will still show some reluctance to find the information on their own.

After all, customers prefer brands that show them the way.

This is where a website chatbot can prove handy as your business can use them to educate customers and ease the onboarding process.

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Source

The example of Wishberry, a popular crowdfunding platform for creative artists, shows how chatbots can help get your onboarding exercise right.

How to use chatbots for onboarding customers?

  • Chatbots can ask questions and collect answers and based on that can show the route to whatever customer is looking for.
  • The use of bots can help brands route customers to the best place to find the information they search to make informed decisions.
  • Chatbot implementation can help understand what a customer has or hasn’t found in order and this information can be used to smartly push customers along the conversion funnel.
  • It’s possible to personalize the questions a chatbot asks and then create a better user experience during the purchase journey.

10. Make the Customer Journey Smoother

Losing prospects halfway through a sales funnel is a never ideal situation and no business would like that to happen.

There are many reasons that could stop customers from purchase, like a cumbersome check-out process or hidden costs.

Chatbots can prove effective in helping brands reduce customer churn and make the customer journey smoother.

You can create the right bot scripts and effectively engage customers and answer their queries at different stages of the journey.

Tips to use chatbots to improve the buying process

  • You can offer additional information on products, services, or shipping which can remove doubts and make the customer journey smoother.
  • Use interactive content such as video to provide more insights and build trust with prospects and customers.
  • Chatbots are always a great help in providing discount codes and offer so that customers can find value in the marketing funnel.

Prepare Your Business for Future with Chatbots Benefits

Chatbots are gradually transforming the contours of customer communication. They are adding a new dimension to different aspects of the industry be it customer service, sales, marketing, and engagement.

So, your business needs a plan to get the most out of bots in terms of lead generation, customer insights, onboarding, and customer support scalability. Sign up to get a powerful bot for your support team and start delivering value to customers.

However, t is equally essential to first identify the areas of concern and then start deploying chatbots to achieve the desired business advantages. With so many benefits for businesses, it would be a mistake if your business bucked the trend and did not integrate a bot sooner rather than later.

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FAQs

What are the typical benefits of chatbots for a business class 9? ›

Chatbots act like a bridge between brands and customers, providing 24/7 interaction. They communicate like humans, but reduce human error and aren't affected by emotions. Performing routine tasks easily, chatbots enhance customer service. They can also provide customers with complete product details if needed.

How is chatbot used in business? ›

Chatbots can help businesses automate tasks, such as customer support, sales and marketing. They can also help businesses understand how customers interact with their chatbots. Chatbots are also available 24/7, so they're around to interact with site visitors and potential customers when actual people are not.

Why is chatbot important in customer driven business? ›

Chatbots are Responsible to Increase Traffic

AI-based Chatbots can initiate personalized dialog, get more exact customer feedback and conduct market research. Nowadays, every marketer uses Chatbots to increase revenue, drive conversion, boost market participation, and branding efforts.

How can a chatbot be used to improve a company's processes? ›

Streamline your internal processes: Many businesses use chatbots to make sure their internal business processes are more efficient. Chatbots can manage calendars, hunt down documentation, and even make it easier to manage assets, such as social media. HR departments are also using chatbots to handle internal requests.

Do chatbots improve customer experience? ›

While chatbots can't replace humans, they can complement the support-chat experience, giving employees or customers a friendly greeting and direct ways to get what they need — fast. More specifically, AI chatbots can help companies deliver good customer service in the following ways: Reducing customer waiting time.

How many businesses use chatbots? ›

1. 23% of customer service companies are currently using AI chatbots. Whilst many companies are keen to take advantage of AI chatbots, however, the number of companies actually using them is still relatively low.

Why are chatbots so popular? ›

In many ways, website chatbots are some of the most popular types of chatbots around. Because so many businesses now leverage the convenience and speed of on-site live chat to help customers, adding a chatbot to enhance that personalized experience is often a no-brainer.

How effective are chatbots? ›

Used as a targeted tool, chatbots can increase engagement up to 90% and sales by 67%.

How chatbots are changing the world? ›

Chatbots are being used more and more because they are highly accessible and can be made to show up right there on the screen as soon as a website is accessed. They allow consumers to get answers to questions almost immediately and certainly faster than waiting for a customer-service representative.

What is chatbot service? ›

At the most basic level, a chatbot is a computer program that simulates and processes human conversation (either written or spoken), allowing humans to interact with digital devices as if they were communicating with a real person.

Do customers prefer chatbots? ›

68% of consumers like chatbots because they provide quick answers. Respondents in a survey by Userlike highlighted the fact that the chatbot answered quickly as the most positive aspect of their interactions.

What are the pros and cons of chatbots? ›

What are the Pros and Cons of Chatbots?
  • Quick Customer Service. Chatbots aid in providing faster customer service. ...
  • Customer Satisfaction. ...
  • Reduced Labour Costs. ...
  • Multipurpose. ...
  • Limited Responses. ...
  • Frustration. ...
  • Complex Chatbots are Expensive. ...
  • Chatbots are not fruitful for all Businesses.

What is the main use of chatbot in education? ›

Chatbots help teachers automate their repetitive tasks. The bots can answer any student query, be it related to the online courses, assignments, or deadlines, while the teachers monitor the student progress. Chatbots also personalize individual student experiences.

What are the benefits of HR chatbots? ›

Here is a list of some of the advantages for the organization and the HR professionals by using HR chatbots:
  • Reduce recruitment costs and time to hire. ...
  • Increases HR efficiency. ...
  • Enhances Candidate Experience. ...
  • Improve onboarding experience. ...
  • Builds employer reputation. ...
  • Provides quick feedback.

What are the features of chatbot? ›

When deciding which website chatbot is right for your business, you should look for the following essential features:
  • 24/7 Customer Service. ...
  • Simple User Interface Design and User Experience. ...
  • Personalized Conversation. ...
  • Ability to Learn. ...
  • Acknowledge When Questions are Beyond Their Scope. ...
  • Customer Experience Comes First.

What is the future of chatbots? ›

The future of chatbots is that businesses will automate simple payments and allow users to pay directly over live chat or Facebook Messenger apps. The instant process makes the customer happy and improves customer satisfaction. MasterCard has also launched a chatbot, especially for customer payments.

Are chatbots worth it? ›

Overall, chatbots are highly efficient. They don't require much in terms of ongoing effort, maintenance, or investment. They can also be used to handle an almost infinite number of customers simultaneously. They don't need to be trained and once they have a clear directive, they don't make any mistakes.

Which is the best chatbot platform? ›

Here are the 10 of the best AI chatbot platforms to build the exact right bot for your business.
  1. Lobster by EBI.AI. EBI.AI have created their own advanced conversational AI platform that comes with a free trial. ...
  2. ProProfs Chat. ...
  3. Chatfuel. ...
  4. MobileMonkey. ...
  5. Aivo. ...
  6. ItsAlive. ...
  7. Imperson. ...
  8. Pandorabots.
12 Sept 2022

How does AI help education? ›

AI can grade papers and essays much faster than a human can. This will give teachers more time to work with students on critical thinking skills and critical analysis skills. This would also allow teachers to focus on individual students who would benefit from their guidance.

What are the areas of improvement the student can gain by chatting with the bots? ›

Quality Education in the Future

AI Chatbots for education make learning more dynamic and lessen a student's uncertainty about various study areas by providing the answers they need. On the other hand, it also reduces a teacher's burden and improves the teacher-student relationship.

How the chatbot works for human resources? ›

How is a chatbot used in HR? HR chatbots enable HR teams to engage with each employee individually. It can maintain regular contact proactively with each employee throughout the year and assist them in various aspects. They can also detect any issues that need escalation or human intervention.

What is an HR chatbot? ›

An HR chatbot is a virtual assistant that simulates human dialogue with candidates and employees in order to automate comprehensive functions like screening candidates, scheduling interviews, managing employee referrals, and more.

What is People Analytics in HR? ›

People analytics is the collection and application of talent data to improve critical talent and business outcomes. People analytics leaders enable HR leaders to develop data-driven insights to inform talent decisions, improve workforce processes and promote positive employee experience.

What is a chatbot platform? ›

A chatbot platform is a service that allows marketers to create and maintain chatbots for various messengers, like Facebook Messenger and Telegram.

Why do you think the character chatbots are important? ›

The answer is very simple: the chatbots personality makes customer service more humanized and, in this way, the conversation can flow more naturally.

Videos

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2. The Top 7 Chatbot Use Cases for Learning
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3. Top 9 customer experience benefits of chatbots
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4. AI Chatbot can Give Awesome Benefits for Your Business | Webgen Technologies
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6. How to Use a Chatbot for Your Business – Chatbots by Userlike
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